DC Comics, Lego Systems & Sport Illustrated For Kids Extend Most Successful Custom-Comic Program In History

by Jay Cochran
August 9, 2005


On August 10, DC Comics, a Warner Bros. Entertainment Company and the world's largest English-language publisher of comics, is teaming with Sports Illustrated For Kids, the premier sports magazine for kids ages 8 and up, and LEGO Systems to launch the next chapter in the comic book industry's longest running and most successful custom comic program.

DC Comics continuing partnership with LEGO Systems has already resulted in more than 40 million comic books featuring the Danish toy company's hugely popular BIONICLE(r) characters. For the next stage of this ambitious program, DC Comics has created a series of BIONICLE custom comics that will run in both S.I. For Kids and the DC Comics kids line which includes The Batman Strikes, Teen Titans Go!, Justice League Unlimited, Scooby Doo and Looney Tunes. The program begins in Scooby Doo # 99 (on sale on August 10) and runs through the end of the year. To read the complete story, readers will need to read both S.I. For Kids and the DC Comics kids line. Each DC comic will offer a tag promoting the program.

"The BIONICLE comic book program is a ground-breaking way to demonstrate the storytelling power of custom comics and their ability to attract, entertain and drive brand awareness through traditional media vehicles like S.I. For Kids and DC Comics," said David McKillips, DC Comics Vice President of Advertising & Custom Publishing. "Together DC Comics and S.I. For Kids have developed a unique program that allows LEGO Systems to deliver its incredible comic stories and product messaging through a massive, multi-title print integrated media plan."



FIGURES SHOPPING ONLINE


Search Online Stores for Star Wars

Shopping links on this site may generate revenue when a purchase is made.
Toys Shopping Oniine


More




REVIEWS

Toy Photography

Entertainment

Customs

DC Comics

Sign Up For The TNI Newsletter And Have The News Delivered To You!
SOCIAL NETWORKS

ToyNewsI MarvelousNews Tformers JediInsider
Entertainment News International (ENI) is the oldest, largest, and most popular news source for adult toy collectors (kidults) all around the world.

Get the scoop every day on all the popular culture action figures, comics, games, movies, toys, and more!

Contact and Support
Advertising | Submit News | Contact ENI | Privacy Policy


All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Please Contact us about any infringements right away - CLICK HERE