Diamond Select Toys And Collectibles, AFX Step Into The Ring With New Angel Exclusive

by Jay Cochran
February 01, 2006

Diamond Select Toys and Collectibles, LLC has teamed up with Action Figure Xpress(www.actionfigurexpress.com) to create an exclusive Buffy the Vampire Slayer action figure of the title character from the first season episode “The Witch.”

This figure which depicts Buffy as a cheerleader, stands 6” tall and was sculpted by Gentle Giant from a digital scan of Sarah Michelle Gellar. This exclusive - which is scheduled to be released in May - comes with 16 points of articulation; as well as stake, pom poms, a cheerleader trophy and a Sunnydale High Gym base.

"This figure captures Buffy in one of her earliest appearances and makes a great addition to any collection," said Diamond Select Toys and Collectibles Marketing Coordinator Mike Leavey.

“Part of what made Buffy such a great character is that she started off as a popular blonde cheerleader and wound up saving the world on several occasions,” said Pat Wang of Action Figure Xpress. “It’s great to see how her unlikely origins have both helped and hurt her over the years, especially with the Cheerleader Buffy figure.”

“The versatility and multi-dimensional nature of Buffy are just a few of the reasons the character continues to be so popular with it’s loyal audience.Diamond Select and Action Figure Express have joined forces creatively to bring one of Buffy’s early iterations to the market—which will ,without a doubt, satisfy both the Buffy collector as well as it’s core audience of fans” noted Michael Peikoff,Vice-President of Domestic Licensing for 20th Century Fox Licensing&Merchandising.

DIAMOND SELECT TOYS AND COLLECTIBLES, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and
exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Capcom, Twentieth Century Fox, Hasbro, Backbone, Bliss House, and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.


Honolulu-based ACTION FIGURE XPRESS is the mail order and online premier toy and action figure collectible shop since 1997. Offering easy, one-stop shopping for today’s discriminating toy and action figure aficionados, Action Figure Xpress prides itself on bringing innovative exclusives to the market as an alternative to “getting those rare figures without fighting the crowds.” For more information, visit www.shopafx.com

About Twentieth Century Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.


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