Jakks & Hasbro Working Together On My Little Pony

MALIBU, Calif.--(BUSINESS WIRE)--March 15, 2005--JAKKS Pacific®, Inc. (NASDAQ:JAKK - News) has signed a worldwide licensing agreement with the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE:HAS - News), to develop and market art activity items based on the globally popular MY LITTLE PONY® brand. The agreement covers products marketed under JAKKS' Flying Colors® and Vivid Velvet® brands, and are expected to ship to retailers nationwide in Fall 2005.

"We are delighted with the opportunities that Hasbro's MY LITTLE PONY property can bring to our Flying Colors brand," said Tamre Sutphen, senior vice president of JAKKS' Flying Colors division. "We look forward to introducing the magical world of MY LITTLE PONY to a whole new generation of young girls through activities that embody the fun and spirit of the brand."

JAKKS Pacific expects to begin shipping the MY LITTLE PONY art activity products in North America and South America in fall 2005.

About the Hasbro Properties Group

The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS - News), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop® and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment® video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.

This press release contains forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

MY LITTLE PONY is a trademark of Hasbro and is used with permission. © 2005 Hasbro. All Rights Reserved.