PWinsider.com is reporting that
WWE recently filed a lawsuit against
Marvel Comics so that they could maintain the rights to the
"Hulk Hogan" name as they launch their WWE 24/7 Video On Demand service.
Bloomberg Newswire ran an article today in which Marvel claims that WWE's rights to the name expired this month, though WWE claims that they own the rights until March of 2005.
Without the Hogan name, WWE cannot market and distribute the WWF, WCW, and WWE matches that they want to use as part of the WWE 24/7 service.
WWE had originally licensed the rights from Marvel Comics back in 1985 when the company came forward saying that Hogan's ring name was infringing on the rights of the "Incredible Hulk" character, which was created by Stan Lee back in the 1960's.
The original agreement between the two sides covered the names "Hulk Hogan", "The Hulkster", and "Hulkamania."
One of the main reasons why WCW often pushed the "Hollywood" Hogan name rather than "Hulk Hogan" was due to the legalities of the actual Hulk Hogan name.
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