Smallville Super Sizes With Episode #100

MAN OF STEEL STILL GOING STRONG AT 100 AS "SMALLVILLE" ACHIEVES NETWORK RECORDS IN MILESTONE EPISODE
Released by The WB

MAN OF STEEL STILL GOING STRONG AT 100 AS “SMALLVILLE” ACHIEVES NETWORK RECORDS IN MILESTONE EPISODE

Burbank, CA January 31, 2006

The WB Weekly Highlights:

“REBA” SETS SEASON HIGHS

HIT SERIES “BEAUTY AND THE GEEK” ON THE RISE

· The WB's SMALLVILLE celebrated its 100th episode in winning fashion as THE HIT SERIES SET NEW ALL-TIME NETWORK TIME PERIOD RECORDS in ADULTS 18-34 (3.3/10), PERSONS 12-34 (3.2/10), men 18-34 (3.7/13) and men 12-34 (3.6/12). Its ratings in adults 18-49 (2.8/8) and men 18-49 (3.2/9) as well as in total viewers (6.3 million) were the second-highest in time period history.

· The super series also placed #1 in its time period among adults 18-34 (3.3/10), persons 12-34 (3.2/10), men 18-34 (3.7/13), men 12-34 (3.6/12), men 18-49 (3.2/9), teens (2.8/9) and male teens (3.3/11).

· Compared to the parallel week last season, SMALLVILLE achieved triple-digit gains over the parallel Thursday last season in every key demo, including +313% in adults 18-34 (3.3/10), +300% in persons 12-34 (3.2/10), +211% in adults 18-49 (2.8/8), +250% in teens (2.8/9) and +127% in total viewers (6.3 million).

· REBA SCORED SEASON HIGHS IN ADULTS 18-34 (1.7/6), ADULTS 18-49 (1.7/5), men 18-34 (1.2/5) and men 18-34 (1.2/5). The hit comedy also achieved its second-highest rating of the season among women 12-34 (1.9/7) and women 18-49 (2.1/6) as well as its third-highest rating in women 18-34 (2.2/7) and total viewers (4 million).

· BEAUTY AND THE GEEK improved over last week's second airing in several key demos including adults 18-34 (2.4/6), women 18-34 (2.7/7), adults 18-49 (2.1/5), women 18-49 (2.3/5), women 12-34 (2.6/7) and total viewers (4.4 million, an increase of 257,000 viewers).

· BEAUTY AND THE GEEK, achieved triple-digit gains over the parallel Thursday last season in all 18-34, 12-34 and 18-49 demos, including +243% in adults 18-34 (2.4/6), +200% in persons 12-34 (2.4/7) and +163% in adults 18-49 (2.1/5).