4Kids Entertainment Home Video Announces New Releases For April 2004

YU-GI-OH! Season 2 Volumes 3 & 4 Each Feature Three Episodes Plus A Bonus Fourth Episode From Hit Television Series

FOR IMMEDIATE RELEASE:

New York, N.Y. (March 22, 2004)-4Kids Entertainment Home Video, the home video unit of 4Kids Entertainment, Inc., (NYSE: KDE) in association with FUNimation, will release the next two volumes of YU-GI-OH! on April 6, 2004:

* YU-GI-OH! Season 2 Volume 3: The ESP Duelist
* YU-GI-OH! Season 2 Volume 4: The Master of Magicians

YU-GI-OH!: The ESP Duelist and The Master of Magicians each feature three episodes - plus a bonus fourth episode - from the all-new second season of the hit television series airing on Kids' WB! Yugi returns with some new cards up his sleeve, ready to take on ancient monsters that are bigger and badder than ever before.

In The ESP Duelist, what chance does Joey have of winning when Espa Roba has the telepathic ability to read all the cards in Joey's hand? Will this mark Joey's exit from the Battle City Duels?

In The Master of Magicians, it's Dark Magician vs. Dark Magician as Arkana, armed with a Dark Magician of his own, challenges Yugi to a duel that will send the loser to the shadow realm.

YU-GI-OH!: The ESP Duelist and The Master of Magicians will be available at retail and at the 4Kids Entertainment Home Video Web site (www.4KidsHomeVideo.com) in both DVD and VHS formats.

YU-GI-OH!
TITLE: SEASON 2 VOLUME 3: The ESP Duelist
Episode 157: Yugi Vs. Rare Hunter - Part 2
Episode 158: The ESP Duelist - Part 1
Episode 159: The ESP Duelist - Part 2
Episode 160: The Master of Magicians - Part 1
RUNNING TIME: 80 minutes
RATING: Not-rated
SRP VHS/DVD: $9.98/$14.98
PRE-BOOK: March 2, 2004
STREET DATE: April 6, 2004

TITLE: SEASON 2 VOLUME 4: The Master of Magicians
Episode 161: The Master of Magicians - Part 2
Episode 162: The Master of Magicians - Part 3
Episode 163: Playing with a Parasite - Part 1
Episode 164: Playing with a Parasite - Part 2
RUNNING TIME: 80 minutes
RATING: Not-rated
SRP VHS/DVD: $9.98/$14.98
PRE-BOOK: March 2, 2004
STREET DATE: April 6, 2004

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About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web site at www.4KidsEntertainment.com.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.