Mattel And Ferrari Raise The Checkered Flag With New Co-Branded Toy And Collectibles Line

by Jay Cochran
November 16, 2005

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EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 16, 2005--Just in time for the holidays, Mattel, Inc. (NYSE:MAT) announces the nationwide availability of new Ferrari die-cast cars, toys and adult collectibles.

The Hot Wheels(R) Ferrari X-V(TM) toy line takes the power and precision of the Ferrari brand into the future. Complete with three fantasy-inspired, futuristic, high-speed, motorized Hot Wheels(R) 1:50-scale Ferrari vehicles and two challenging track sets, the Ferrari X-V(TM) line showcases the speed both brands are known for worldwide. The Ferrari X-V(TM) line includes:

-- Hot Wheels(R) Ferrari X-V(TM) vehicle assortment: Each vehicle is different in style, is available in multiple colors, and features highly-detailed designs (MSRP $9.99)

-- Hot Wheels(R) Ferrari X-V(TM) Stunt Racer Challenge(TM) track set: The Stunt Racer Challenge(TM) includes a high-banked figure-eight track layout with an adjustable loop jump, allowing for stunt and freestyle experimentation; comes with one Hot Wheels(R) Ferrari X-V(TM) vehicle (MSRP $19.99)

-- Hot Wheels(R) Ferrari Cyclone Chamber(TM) track set: The Cyclone Chamber(TM) includes a giant, gravity-defying stunt chamber, lane diverters and extensive track layout to test skills, race friends and create stunts; also comes with one Hot Wheels(R) Ferrari X-V(TM) vehicle (MSRP $29.99)

"Hot Wheels(R) is thrilled to renew its partnership with one of the most aspirational automotive brands in the world. Together we will continue to bring the Ferrari dream to adults and now kids," said Michael Staskin, vice president, motorsports marketing and licensing, Mattel. "Hot Wheels(R) is an ideal partner for Ferrari, a brand known worldwide for its nearly identical core equities of speed, power, technology and passion."

Mattel will continue to produce new Hot Wheels(R) die-cast models in assorted scales for a variety of popular Ferrari models, including the F430, Super America, FXX and F2005, Ferrari's Formula 1 race car.

Barbie(R) fans can look forward to an authentic Ferrari Barbie(R) doll that captures current Italian fashion and styling in everything from her Ferrari-branded boots, belt and purse to her signature "Ferrari red" coat, Ferrari scarf and bracelet that features a miniature Formula 1 race car. The Ferrari Barbie(R) doll is available now for a manufacturer's suggested retail price of $139.99.

"Ferrari has had a very successful relationship with Mattel over the years and we look forward to nurturing that relationship for many years to come," said Giulio Zambeletti, Director of Ferrari Brand Development & Partners Division. "We are glad to have Mattel as a licensee of Ferrari products for collectible cars, fashion dolls and toys for kids, bringing them into the hands of enthusiasts around the world."

As the largest Ferrari toy and die-cast licensee, Mattel has manufactured more than 30 Ferrari licensed models, including the popular Enzo Ferrari model and seven-time world champion Michael Schumacher's Formula 1 race car. Working together, engineers from both companies ensure that each specially crafted model has the highest authenticity and collectibility, while embodying the true Ferrari experience of luxury and performance.

About Mattel

Mattel, Inc., (NYSE:MAT) ( is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands (, including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

About Ferrari

A combination of passion, teamwork, innovation, technology and tradition has made Ferrari one of the great symbols of Italian excellence and a standard-setter for many international companies.

After a series of stunning years that continued Ferrari's run of extraordinary commercial and sporting results, with cars sold in 52 countries and a sixth consecutive Constructors' title, 2005 too has proved exceptionally successful. The start of the year brought the launch of the Superamerica and the Ferrari's F430 Coupe, models that have joined the 612 Scaglietti, the Prancing Horse's prestige front-engined 12-cylinder.

Ferrari's successes are the result of the company's significant, ongoing commitment to investment and to research and development, both direct and via its Formula 1 activities, which combined account for over 20% of its turnover each year.

For further information,

BARBIE(R), HOT WHEELS(R) and associated trademarks are owned by Mattel, Inc. (C) 2005 Mattel, Inc. All Rights Reserved. Product under license of Ferrari S.p.A.


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