Jazwares Named Master Toy Licensee For Fruit Ninja
by Jay Cochran
January 10, 2012
Jazwares, a leader in the licensed products marketplace, slices into the mobile app category with the announcement it has been awarded the master toy license for Halfbrick’s hit app, Fruit Ninja™. Inspired by Fruit Ninja’s fruit-slicing, action-packed adventures, Jazwares’ new range will include figures, plush and electronics with interactive features that will bring the Fruit Ninja app to life.
"Jazwares is extremely excited to add Fruit Ninja to our successful roster of licenses," said Laura Zebersky, executive vice president sales, Jazwares. "We hold master toy licenses for some of the top television shows and children’s properties available, and there is no doubt that we are ready to move into the app category. Fruit Ninja is a fun, colorful and unique app that will translate well into toys and electronics."
Jazwares’ Fruit Ninja line includes fruit figures and plush featuring splat sound effects, slicing features, ninja blades and branded bandanas; electronics will include Fruit Ninja-themed headphones and speakers. Products will hit store shelves this spring.
“Fruit Ninja is one of Halfbrick’s most recognizable brands, so it is important that Fruit Ninja toys and consumer electronics are an extension of the app, providing consumers with an experience that’s just as satisfying,” said Shainiel Deo, CEO, Halfbrick Studios. “Jazwares has done an outstanding job bringing the excitement of Fruit Ninja to life, allowing consumers to feel like Fruit Ninja warriors with details like ninja bandanas and real fruit-slicing action.”
With over 100 million downloads to date, Fruit Ninja, which was initially released for iPod Touch and iPhone platforms in April 2010, was recently named one of the ‘Top 50 Apps of 2011’ by TIME. The app is currently available on five different platforms including Xbox Kinect and Facebook.
Jazwares is showcasing the new Fruit Ninja line at booth #3617 at the Consumer Electronics Show.
MORE Jazwares Inc
Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Contact and Support
Get the scoop on all the popular comics, games, movies, toys, and more every day!
Submit News |
Contact ENI |
©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE