Is Jazwares The Toy Company Action Figure Collectors Have Been Waiting For?

by Jay Cochran
February 27, 2020
We had a lot of new stuff thrown at us during the New York Toy Fair this past weekend, but I think the company that impressed me the most was Jazwares.



Now Jazwares is not new to the action figure ball game with lines like Mortal Kombat in the past, but I think they have really stepped up their game in the last several years. It started with their new line of Fortnite figures which they launched in 3.75Ē and 6.5Ē scale. That they did both scales is something becoming less and less common in todayís action figure world, but more impressive than the dual scales is that they executed both very well. They managed to give us detailed and articulated figures with a fair amount of accessories, all at an affordable price. In the larger 6.5Ē scale, that is not terribly uncommon. But in the smaller 3.75Ē scale, more and more we are told that just isnít possible.



On top of all that, the Jazwares Fortnite stuff is something I have found to be easily obtainable at various major retailers. Imagine that, being able to go into a store with a reasonable expectation of finding what you are looking for.



Now in all honesty, Fortnite is a property that I personally have little interest in, something I think might be true with many adult action figure collectors. After all, the line is based on a video game property that is hugely popular with young kids more than adults. Even though the line itself seems to have been well done in multiple scales and released in large numbers at affordable prices, it may not have really entered the radar of those who collect action figures. This year, that might change.



Jazwares is expanding their action figure portfolio with several new properties, all of which should register more with adults. The first line includes figures from the new AEW wrestling league (which airs on TNT), the new competitor to WWE. Now for me personally, I donít watch much wrestling anymore and have yet to watch a single episode of AEW. So I have no personal attachment to this line, however I was blown away with the detail when I saw their new figures in person. The likenesses were uncanny, and the designs and articulation looked really good. Wrestling figures can sometimes be difficult to make look good, because the characters donít generally wear a lot of clothing to hide things like joints. I think Jazwares knocked these out of the ball park, so much so that I am actually tempted to go start watching AEW wrestling for the first time. They are also doing an incredibly huge wrestling ring for these guys to fight in, bigger than any ring of this type I have seen done before. If you are a wrestling fan, this is a line I think you will want to pay close attention to.



Next up is UFC. Similar to the AEW stuff, these figures, while still in early prototype phase, looked pretty good as well. I canít wait until everyone gets to see those.



Finally comes Halo, another video game based line. Unlike Fortnite, this is a game series more appealing to adults. Like with Fortnite, Jazwares will be doing figures in both 3.75Ē and 6.5Ē scales.



Also like with the Fortnite, the figures in both scales seem to be well made with a fair amount of articulation and will include decent accessories. We are even getting vehicles right out the gate with the 3.75Ē stuff, a cool looking Halo buggy that is decently sized and only costs $30. Makes you wonder why other companies are releasing similar sized stuff at twice that cost??? Besides vehicles, the 3.75Ē figures are said to be in actual scale with one another so that they arenít all the same size and they will come with connecting figure diorama type stands to help re-create scenes from the game.



Now since none of these newer figures have yet to be released, I canít speak on availability. But my guess is they will be as widely available as the Fortnite stuff.

All-in-all I think itís safe to say Jazwares is really firing on all cylinders right now. While they still might not be working with many of the super popular properties that are out there, I think everyone should take notice of what they are doing and how they seem to be accomplishing things that other companies say just isnít possible anymore in todayís turbulent retail environment.

Check out more images for upcoming Jazwares products that were shown off during Toy Fair last weekend in the GALLERY below.
Image 1 of 71
1 of 71
Image 2 of 71
2 of 71
Image 3 of 71
3 of 71
Image 4 of 71
4 of 71
Image 5 of 71
5 of 71
Image 6 of 71
6 of 71
Image 7 of 71
7 of 71
Image 8 of 71
8 of 71
Image 9 of 71
9 of 71
Image 10 of 71
10 of 71
Image 11 of 71
11 of 71
Image 12 of 71
12 of 71
Image 13 of 71
13 of 71
Image 14 of 71
14 of 71
Image 15 of 71
15 of 71
Image 16 of 71
16 of 71
Image 17 of 71
17 of 71
Image 18 of 71
18 of 71
Image 19 of 71
19 of 71
Image 20 of 71
20 of 71
Image 21 of 71
21 of 71
Image 22 of 71
22 of 71
Image 23 of 71
23 of 71
Image 24 of 71
24 of 71
Image 25 of 71
25 of 71
Image 26 of 71
26 of 71
Image 27 of 71
27 of 71
Image 28 of 71
28 of 71
Image 29 of 71
29 of 71
Image 30 of 71
30 of 71
Image 31 of 71
31 of 71
Image 32 of 71
32 of 71
Image 33 of 71
33 of 71
Image 34 of 71
34 of 71
Image 35 of 71
35 of 71
Image 36 of 71
36 of 71
Image 37 of 71
37 of 71
Image 38 of 71
38 of 71
Image 39 of 71
39 of 71
Image 40 of 71
40 of 71
Image 41 of 71
41 of 71
Image 42 of 71
42 of 71
Image 43 of 71
43 of 71
Image 44 of 71
44 of 71
Image 45 of 71
45 of 71
Image 46 of 71
46 of 71
Image 47 of 71
47 of 71
Image 48 of 71
48 of 71
Image 49 of 71
49 of 71
Image 50 of 71
50 of 71
Image 51 of 71
51 of 71
Image 52 of 71
52 of 71
Image 53 of 71
53 of 71
Image 54 of 71
54 of 71
Image 55 of 71
55 of 71
Image 56 of 71
56 of 71
Image 57 of 71
57 of 71
Image 58 of 71
58 of 71
Image 59 of 71
59 of 71
Image 60 of 71
60 of 71
Image 61 of 71
61 of 71
Image 62 of 71
62 of 71
Image 63 of 71
63 of 71
Image 64 of 71
64 of 71
Image 65 of 71
65 of 71
Image 66 of 71
66 of 71
Image 67 of 71
67 of 71
Image 68 of 71
68 of 71
Image 69 of 71
69 of 71
Image 70 of 71
70 of 71
Image 71 of 71
71 of 71




Comments...

Last 10 comments - ( Read All Posts )
abnuggler - 2020-06-23 @ 12:38 am

Ive never really been a huge fan of the jazzwares figures, and even though they seem to be doing some really decent job with their properties I dont see what the fuzz is all about, at least to me the properties they are doing arent that intresting (I know thats just a personal opinion) but the figure tooling/paint/articulation/design/deatil is just as good as most massive retail figure companies I dont see them really doing something worth a praise over any other (again thats just me) same goes for mcfarlane (bothseem like they are doing good and have been doing better things lately but none have really done anything in the line of being a game changer IMO) I dont fault them in any way I just think theyre doing as much as can be expected from them and nothing out of the ordinary so I dont think they are quite "the action figure company we've been wanting for" at least not yet

41055_1529445590 - 2020-06-21 @ 4:24 am
On 2/28/2020 at 9:27 AM, JayC said:

I think some are kinda missing the point and focusing on the specific properties. I personally have little interest in Halo, AEW or Fortnite, but when you see what they are accomplishing with those properties. Giving us nicely articulated and detailed figures in both 6" and 3.75 along with vehicles that are all reasonably priced and widely available, I think that is something to take notice of. Is AEW "groundbreaking", not really but they are def nice looking figures. Again its not about a specific property, but wouldn't it be nice to be able to walk into your local retail store and have a reasonable expectation of finding what you wanted without paying outrageous prices? Figures that look good, have decent accessories and good articulation for both 6" collector and 3.75" collectors??? Isn't that what ever collector wants no matter what property it is that interests them personally?

This is spot on. You may not be fans of the specific properties but you have to respect what they've done with them and at the same price point of companies that do much less. They are much like Toybiz when they broke out and the company does employ talent from TB, Mattel and McFarlane. This is both an advantage and a weakness because as their quality and performance versus cost ratio starts to expose other companies like Mattel and Hasbro I fear they will all just team up on the little guy once again and put them out of business as they did TB. That's the real story. Anything on Wikipedia is nothing but a watered down diversionary fairy tale.

As for the properties I'd like to see, I would love for DC to give them a crack at a 6" line. I am not a fan of the way McFarlane insisted on doing a 7" line and I've not collected a single DC figure since it started. And to be honest, they look good but I'm very unimpressed by the articulation and accessories. It seems that since McFarlane sticks to the 7" scale that the license may allow a 6" line to be awarded to another company under another name like DC Gold or DC Prime rather than the DC Multiverse that was awarded to MFT. With both MFT and Jazzwares having rights to same properties like Halo and Fortniteat 6" and 7" scales respectively, I don't see why they can't do it with DC as well.

All due respect to DC toy fans who've been quick to MFT's defense as they are either truly happy with the 7" scale or have convinced themselves they are okay with the 7" scale, but I think it was a mistake on MFT's part and a big mistake on DC's part to allow them to take it to 7". I know for a fact that they are losing out on a big chunk of the fan base by not making the figures compatible with Marvel Legends and other lines. Many people consider ML the standard and like it or not many fan ofDC and non-fans alikewere counting on finally having a quality DC line to gotoe to toe with what Hasbro's done with Marvel and there are a lot of non DC fans that still collected Mattel's DC Multiverse just so they could Batman and Captain America or Thor and Superman duke it out. I know they've lost my money and I've moved on to Jazzwares' Fortnite figures just for their cool designs, superior articulation and awesome accessories. This could have been DC's action figure future.

yojoebro82 - 2020-03-11 @ 10:57 am
On 2/28/2020 at 9:05 AM, mako said:

Joe! Where ya been? I thought you kissed this place off a long time ago.

I have been reduced to lurking for the most part. Mainly just staying busy with work, child, and dealing with my basement (aka figure display room) that got flooded out last year. It has been a long, long road, but the end is in sight. Repairs are almost done and will hopefully be able to get the figures put back on display within the month!

DylanRaven055 - 2020-03-01 @ 4:03 pm

Gotta say, as a Halo fan, this company is really kicking it out of the park for me. I don't know anything about their other properties, but all of them look very nice. I've even recently bought one of their 6" Fortnite figures just to check them out, and it looks awesome. There's a ton of articulation and accessories. Really looking forward to what they will offer in the future.

As for them getting other more mainstream properties, only one I see kinda possible would be DC, and only if McFarlane figures happen to do badly in the long run. Really a company I'll be keeping an eye on, especially since Mattel now doesn't have anything that interest me.

JHS1988 - 2020-02-28 @ 8:58 pm

Jazwares definitely showed off some great looking figures this past weekend. I am definitely looking forward to their lines they showed off. I cant wait to see the UFC line. Also they seem to be big on accessories with figures which is I think is awesome.

bgiles73 - 2020-02-28 @ 6:00 pm

I agree with what you are saying JayC! Definitely a dream come true to have multiple scales on the affordable end. As to Hasbro subbing out GI Joe to Jazzwares for 3 3/4 I cant wait to see that and I hope the same thing could maybe happen for Dungeons and Dragons! Id love to see that line in stores again!

JayC - 2020-02-28 @ 3:27 pm
13 minutes ago, Belmont13 said:

I'm not sure if it's the toy company collectors have been waiting for as I feel that's kind of a blanket statement. That said, they have improved a lot over the years and they are coming up with some nice looking figures like the AEW ones but it's not like they are breaking new ground.

I think some are kinda missing the point and focusing on the specific properties. I personally have little interest in Halo, AEW or Fortnite, but when you see what they are accomplishing with those properties. Giving us nicely articulated and detailed figures in both 6" and 3.75 along with vehicles that are all reasonably priced and widely available, I think that is something to take notice of. Is AEW "groundbreaking", not really but they are def nice looking figures. Again its not about a specific property, but wouldn't it be nice to be able to walk into your local retail store and have a reasonable expectation of finding what you wanted without paying outrageous prices? Figures that look good, have decent accessories and good articulation for both 6" collector and 3.75" collectors??? Isn't that what ever collector wants no matter what property it is that interests them personally?

Belmont13 - 2020-02-28 @ 3:15 pm

I'm not sure if it's the toy company collectors have been waiting for as I feel that's kind of a blanket statement. That said, they have improved a lot over the years and they are coming up with some nice looking figures like the AEW ones but it's not like they are breaking new ground.

mako - 2020-02-28 @ 3:05 pm
12 hours ago, yojoebro82 said:

I would pay attention to ANY company that does an expansive Star Trek line. Unfortunately the "expansive" part seems to be the trickiest thing. Whenever a company says they're doing Star Trek, it's basically Kirk, Sock, and done.

Joe! Where ya been? I thought you kissed this place off a long time ago.

As to Trek, I can kind of understand keeping Trek "lean and mean." With the exception of DST (probably due to their business model at the time), everyone from Mego to Playmates who tried to do an "expansive" Trek line met with failure. Seems counter-intuitive given Trek's unique position in the pop-culture lexicon, but there it is.

It's like raising the Titanic. Sure, they COULD, but who wants pour millions into a project that's just gonna fall apart the second it sees daylight?

As for Jazwares, I've been a fan for years. They never had the highest profile, but they always plugged along and managed to roll out the most interesting lines. I think the first time I took notice of them was around the time they busted out those "economy"" versions of Sota's (remember Sota?) Street Fighter figures.

supermancrotch - 2020-02-28 @ 7:46 am

My family and myself love Jazwares

They have a super fantastic distribution they are available every where in my country, quality productos, great articulation, great paint, great sculpt, good prices, great franchises

I LOVE THEM

Post Your Comment Now! (membership required)




FIGURES SHOPPING ONLINE

Found Jazwares Fortnite on Ebay






MORE Jazwares Inc




Advertise on ToyNewsi.com
This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE