What Mattel Has Planned For The 2009 New York Comic Con

by Jay Cochran
January 14, 2009
For those of you making it out to NYCC Feb 6-8th 2009, here is some info about the two panels Mattel will be holding. Lots of new product will be revealed and, of course, come by our booth as well for some exciting product like MOTUC Faker as well as some other surprises! Both panels are scheduled for Saturday, the 7th.

11:00 - 12:00: Mattel and DC Comics — a heroic partnership. You’ve been a fan of Mattel’s popular DC Comics toy lines, now find out the latest news, sneak peaks and behind the scenes scoop on your favorite Mattel/DC action figures including DC Universe Classics, Batman, Justice League Unlimited, Infinite Heroes, plus exciting new lines like Batman: The Brave and the Bold as well as the world premier of brand new action figures!

Join Mattel Toy Designer Bill Benecke, Mattel Marketing Brand Manager Scott Neitlich (AKA "Toy Guru"), The Four Horsemen and DC Comics SVP of Brand Management Cheryl Rubin for an insightful Q&A. Not to be missed! Room 1A14.

1:30 - 2:30: MattyCollector.com Updates and Announcements: Are you a MattyCollector.com fan? Last year at NYCC Matty announced a brand new MOTU toy line exclusive to MattyCollector.com. Come this year to find out the latest information, not just on your favorite He-Man and She-Ra toys, but on all the other exciting MattyCollector.com exclusive product for 2009 including toys from DC Universe, Justice League, Cars, Batman and Toy Story.

Panel includes an insightful Q & A with Mattel Toy Designer Bill Benecke, Mattel Marketing Brand Manager Scott Neitlich (AKA "Toy Guru") and special guests the Four Horsemen. As an extra bonus, Matty, the original Mattel Toy Guru may even make an appearance live to reveal a major announcement about a brand new line available no where else! Be here or miss out on all the Matty action! Room 1A14

According to a recent Mattel Q&A at Fwoosh.com, we can expect to see the following on display:

For DCUC we will have Wave 9 at NYCC. For MOTUC we will likely have through the June figure on display. For JLU we will have the next few three packs and singles shown. We got a bit ahead of ourselves on JLU with such a huge reveal last summer at SDCC so we are still catching up a bit on this line before we are ready to reveal more new figures.


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