Mattel Cancels 2012 Ghostbusters Subscription Plan
by Jay Cochran
September 20, 2011
Mattel announced the following news in regards to their 2012 Ghostbusters subscription service today:
You know how much love the Matty team has for Ghostbusters, and although we were ready to support a subscription in 2012, sales were lower than we expected. We regret to announce that we have to cancel the 2012 Club Ecto-1 subscription. All 2012 orders will be promptly refunded. If you purchased a 2012 subscription, you should see the refund in your account within 5-7 business days of your refund being processed, depending on your bank. All 2011 subscriptions will continue to ship as scheduled.
Like you, we're disappointed that the subscription will be going away for 2012, but to show our appreciation for you fans who stepped up and bought a 2012 subscription, we're working on a "thank you" just for you. Stay tuned as we'll have something special coming for you in appreciation for your support.
Please know that the Ghostbusters line isn't over! To do right by all Ghostbusters fans, we're still moving forward with the previously announced figures for 2012 (Ready to Believe You Peter with Taxi Cab Ghost, The Rookie, Dana as Zuul) and a fourth figure in the fall, to be announced. These figures will be available at our regular monthly sales. Like our other lines, costs have risen since the brand was launched and the price of the 6" figures will increase to $22 each.
Now on to brighter news. In celebration of the boo bustin' boys' favorite time of the year, we're going to re-release some of your favorite figures during a special Ghostbusters Halloween sale. The sale will run from 10/17 through 10/31, and it's the perfect time to fill in any missing characters in your collection and stock up on favorites. But wait… yes, there's more! Not only will we have a great selection of characters, the October 17 sale will also bring the long-awaited Ghost Trap prop, plus the return of the Stay Puft Marshmallow Man!
Again, on behalf of the team, thanks for being a loyal fan. Long live the Ghostbusters!
--Matty
P.S. Please know that all of the other subscriptions are 100% a done deal and there will be no other cancellations. 2012 is locked and loaded with plenty more awesome surprises and reveals for Power-Con and NYCC!
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