- Action Figure of the Year: Masters of the Universe: Masterverse (Mattel)
- Collectible of the Year: LEGO Minifigures MARVEL Studios (The LEGO Group)
- Construction Toy of the Year: LEGO Marvel Spider-Man Daily Bugle (The LEGO Group)
- Creative Toy of the Year: Magic Mixies Magic Cauldron (Moose Toys)
- Doll of the Year: Ada Twist, Scientist Lab Doll (Just Play)
- Game of the Year: A Game of Cat and Mouth (Exploding Kittens)
- Grown-Up Toy of the Year: LEGO Botanical Collection Flower Bouquet (The LEGO Group)
- Infant/Toddler Toy of the Year: Fisher-Price 4-in-1 Ultimate Learning Bot (Mattel)
- License of the Year: Pokémon (The Pokémon Company International)
- Outdoor Toy of the Year: ZURU Crazy Bunch O Balloons (ZURU)
- Playset of the Year: LEGO Star Wars Boba Fett's Starship (The LEGO Group)
- Plush Toy of the Year: Squishmallows (Jazwares)
- Preschool Toy of the Year: LEGO Disney Ariel, Belle, Cinderella and Tiana's Storybook Adventures (The LEGO Group)
- Specialty Toy of the Year: LEGO Everyone is Awesome (The LEGO Group)
- STEAM Toy of the Year: LEGO CREATOR 3-in-1 Ferris Wheel (The LEGO Group)
- Vehicle of the Year - PLAYMOBIL Volkswagen T1 Camping Bus (PLAYMOBIL)
If the Toy Foundation thinks Masterverse with its sub-par sculpting and minimal paint apps deserves Toy of the Year, then they must have been snoozing on Marvel Legends, Transformers, Power Rangers Lightning Collection, Mezco 1:12 Collective Superman 1978 Edition, and Super7's various Ultimates figures. Did Mattel bribe them to get the award??
I guess that's very subjective, it could be basically just any line
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