Disney Moving Their Doll Business From Mattel To Hasbro In 2016

by Outsiders
September 24, 2014
Disney announced today that they'll be moving their doll business beginning in 2016 from Mattel to Hasbro. Hasbro picked up global rights, except in Japan, to market the playthings based on Frozen as well as Disney Princess characters from Cinderella, Beauty And The Beast, and The Little Mermaid.

"Our strategic thought leadership and innovation has led to the steady growth of our girls business over the last several years demonstrating that we have a true understanding of girls globally and how today’s girls want to play," Hasbro CEO Brian Goldner says.

Disney Consumer Products president Bob Chapek adds that the entertainment company is "excited" to expand "a robust partnership that has already yielded tremendous results across our Star Wars and Marvel properties."

Source: Deadline


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