Expansion in Core Categories & New Product Lines Fuel Growth Strategy
SAN FRANCISCO, July 19, 2023 /PRNewswire/ -- Super7, the premier pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel, today announced an investment of up to $25M from The Newcastle Network. Newcastle made an initial investment of $12M with plans to invest more in support of Super7's long-term strategy. The announcement is being made in conjunction with the start of San Diego Comic-Con where the collectibles producer will release 18 exclusive toys and launch a crowdfunded ThunderCats' Cat's Lair Playset campaign.
Born from the desire to fill a void in the marketplace, Super7 designs and produces collectibles that capture emotional connections to pop culture's most loved brands and moments. Since launching in 2001, Super7 has achieved success with product genres including 80s & 90s pop culture, from designer vinyl to deluxe action figures inspired by comics, animation, video games, Hollywood, horror, music, monsters and more. With their strategic partnership with The Newcastle Network, Super7 will continue to focus on its core categories while expanding into new categories and developing new product lines unseen in the current market.
"Super7's goal has always been to deliver the most unique and sought after high-quality toys, products and experiences, while making them available to as many people as possible," said Brian Flynn, Founder of Super7. "When exploring investment to fuel our growth, the most important thing was that we stayed true to this ethos. The Newcastle Network is an ideal partner to help us achieve our goals for expansion into new categories for our loyal customers and introduce others to the exciting world of collecting across the globe."
"Super7 provides a unique and unrivaled customer experience in the collectibles sector," said Chris Casgar, Managing Partner at The Newcastle Network. "As true fans of pop culture and creative stewards of this explosive category, Brian and the Super7 leadership team are poised for continued growth. We're thrilled to be their strategic partner, leveraging our expertise in data science, creator & social media marketing, innovation and entrepreneurship to help accelerate their ability to achieve these goals with this beloved business."
Beginning tomorrow at San Diego Comic-Con (booth #2543), attendees will have access to 18 exclusive new toys including ReAction Figures™, Super Cyborg™ and ULTIMATES!™ Super7 is also kicking off an exciting early bird incentive for ThunderCats' Cat's Lair at Comic-Con. The goal is to reach 3,000 backers by July 30th for fans to receive a Key to Thundera with their Cat's Lair playset. A complete rundown of San Diego Comic-Con exclusives, pop up shops and activities can be found on Super7.com, @Super7 on Instagram / Threads, Super7 on Facebook and @Super7store on Twitter.
About Super7
Founded in 2001, Super7 is the premier pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel based in San Francisco. Led by designer Brian Flynn, Super7 has harnessed the graphics, aesthetics and energy of his youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. In addition to its owned branded products, Super7 also designed, manufactured and distributed officially licensed programs for G.I. Joe, Transformers, Disney, Powell-Peralta and Peanuts as well as for music legends Iron Maiden, the Misfits, O.D.B, Beastie Boys, and more. For more information, visit www.super7.com.
About The Newcastle Network
The Newcastle Network is a private equity firm pushing the frontiers of collaboration with its partner companies. We are a passionate group of investors and operators with expertise in data science, creator and social media marketing, innovation, and entrepreneurship that helps companies unlock new levels of growth. Focused on established and performing consumer businesses, we seek to partner with companies where we can provide meaningful value that realizes a team's most ambitious visions.
SOURCE Super7
Super happy for any/everyone that backed this. I really love Thundercats, but limited display space and other toy releases (the CHROME silverhawks coming out) make me weary to get another massive playset, although this one is probably the last time we will see something this grand for Thundercats. I'll just have to live vicariously through the reviews others will no doubt post.
2 hours ago, MagnaPrime said:That key is going to be really cool. I wonder if some folks decided not to back because they were too late for the key.
I'll tell you, it didn't stop me. Had to wait to get the funds together, but this is one of those once-in-a-lifetime buys, I couldn't possibly pass it up. The key meant absolutely nothing to me. Not even mad about not getting the Lion-O figure. I don't need it. But I love this lair. Knew I'd have to have it as soon as they revealed it was Ultimates scale.
That key is going to be really cool. I wonder if some folks decided not to back because they were too late for the key.
The crowdsourcing campaign for Super7's ThunderCats Ultimate Cat's Lair has come to and end. The final number of backers for the campaign ended up being 4223 which means the Lair will move into production along with the early bird goal of the exclusive Key to Thundera and stretch goal #1 for the Lab Set which also features a Sword Of Omens and Claw Shield. The second stretch goal for the Astral Projection Lion-O Figure which would have been unlocked at 5k backers will NOT be included.
Looks like tier one is unlocked
Looks like we may hit tier one. Astral liono should show up somewhere eventually.
Still time left to back and unlock tier 1
https://super7.com/products/thundercats-ultimates-cats-lair?_kx=D_f2Lt3PJzMbUY2kNjhQeoy_GkrlrFnT_wTmkjddnK2TJSKKxOsq2PMXpHYbJKJjMn2bMwwSNZqkE6OiOpI9wA%3D%3D.Rge4HY
Less than 4 days left to back!
I was watching this last night because it was so close. At 11:59PM when the timer ran out the number was actually about 2,993. It hit 3,000 at about 12:11AM. So they kinda gave backers a little leeway it seems.
Super7 Thundercats ULTIMATES Cats Lair is a go as is the Early Bird Key to Thundera Replica! Congrats to all that wanted this item! Currently sitting at 3,093 backers lets get going on unlocking that first stretch goal of Tygra's Lab! Bring Third Earth into your home with this epic crowdfund! In collaboration with our friends the Berbils, our crack design team has created a monumental ThunderCats ULTIMATES! Cats Lair playset! At over 36 tall, 33.5 deep when open, and 53 wide when open, this mighty fortress is sized to accommodate your 7 scale ULTIMATES! Figures. Its chock-full of hidden defense weapons, has special lighting effects, and unfolds to reveal a command center, removable control pods, the ThunderTank maintenance hangar, a hidden weapons room, and so much more! Youd have to travel to Third Earth to find anything close to rivaling this mighty ThunderCats fortress- save the time and expense of interstellar travel by funding this playset and all the extras, and bring the ThunderCats home! Pre-order at Super7Store.com with a suggested retail price of Cats Lair $650 with $100 flat rate shipping!
The Cats' Lair is only available directly from Super7 for customers in the United States. For International Customersfind your closest retailer here!Early Funding BonusIf goal is met by July 30th, all early backers will receive an exclusive Key to Thundera!Tier 1 Bonus (4,000 Backers)1 Sword of Omens1 Claw Shield1 Lab SetTier 2 Bonus (5,000 Backers)Exclusive ThunderCats ULTIMATES Astral Projection Lion-O Figure Large format playset scaled for 7 ULTIMATES! Figures When open, measures 36 H x and 53 W x 33.5 D Swiveling Cat Head that is removable, with battery-powered light-up eyes Battery-powered light-up chest emblem Functioning Lair paws that open and close to reveal poseable turrets Functioning arm windows that open and close to reveal poseable cannons Control room with interchangeable screens and battery-powered, backlit light-up feature Removable control pods with interchangeable screens Rotating weapons chamber Garage workbench with removable ThunderTank maintenance tools Requires 6AAA batteries (not included)Pre-Orders Close Sunday, September 17th, 2023 at 11:59 PM
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