Gears of War 1/12 Locust Disciple & Warden Figures From Storm Collectibles

Aren't the Gears of War Storm figures like the worst selling license of that company? They are by far the cheapest figures to get a hold of (despite having a lot of accessories) and they are the only ones I've seen in actual Gamestop stores (and they are of course on Clearance in every one I've seen them in). I've never seen any Street Fighter or Mortal Kombat figures in a gamestop. on the online store, sure, but never in a physical store.

Wonder why they're bothering with this license when their fighting game licenses are clearly their bread and butter