G.I.Joe Coming To McDonalds In September 2004

G.I. JOE and Hello Kitty - Friday, September 17 - Thursday, October 14

Hasbro's G.I. JOE brand has delivered hours of endless backyard adventures for boys for the past 40 years. And now, they're coming to McDonald's Happy Meals. Based on the new G.I. JOE VALOR VS. VENOM story soon to be released on DVD and VHS, these exciting G.I. JOE toys are built for action-packed fun. Featuring four action figures, each with detachable backpacks offering a unique function, and four functioning vehicles designed to make the characters invincible, the G.I. JOE Happy Meal is sure to be a hit. There's the brave and daring DUKE who comes with a backpack launcher or off-road vehicle, the evil COBRA COMMANDER -- equipped with a Backpack Disc Launcher or propeller launching helicopter, the powerful ninja SNAKE EYES -- with a super-sleek, push-along motorcycle or Compass Communicator, and the maniacal DR. MINDBENDER -- a threat to all with his Venomizing ATV or Venom Water Squirter.

Hello Kitty the purr-fectly precious feline celebrates 30 years of fun and friendship with a commemorative line of Hello Kitty Happy Meal premiums featuring some of the most popular retail product since Sanrio introduced the line in 1974. Coming to warm the hearts of young girls will be Ring Around the Kitty, Amazing Hoop Kitty, Kitty Toaster, Ballerina Kitty, Cool Kitty, Hello Kitty Calendar, and Pedal Pusher Kitty with Pencil. They're so cute and memorable; customers will be waiting to pounce on them as soon as they are introduced.


McDonald's

McDonald's (NYSE: MCD) is the world's leading food service retailer with more than 30,000 McDonald's restaurants serving 46 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women. Please visit our website at https://www.mcdonalds.com to learn more about the Company.


Hasbro, Inc.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.