2008 SDCC Day 2: Mattel's DC Universe Panel

by Jay Cochran
July 25, 2008
We are bringing you this panel live as it happens. We apologize for any spelling mistakes that might occur but will go back later and edit it. We do this because we want to make sure you are getting the information as it happens.

Keep updating your browser periodically over the next hour to see the latest updates.

- They are launching their direct-to-consumer website Mattycollector.com. They have been working on it for awhile and are doing it because you asked for it.

- Matty is the original toy guru. A man with a interesting history. He started out as the Mattel spokeschild, worked all over the company (j/k). (Editors note. He kinda looks like The King's lost brother from Burger King).

- The countdown site is online now. Look for Matty's Meusem coming to the site.

- Movies Masters 6" Batpod will be released at Target.

- Comming in 2009 will be Batman Brave and The Bold figure.

- JLU will be available to non-Target stores outside the US in Spring 09.

- JLU Secret Identies are coming stating with Bruce Wayne, Batman Beyond and Warhawk

- 2009 we will likely see JLU Plastic Man and Firestorm. Of course this is only if support for the line continues.

- DC Infinite Heroes will see over 40 figures in 08 and be based on The Crisis storylines.

- Look for Aniti Monitor points on the back of the DCUI packaging and fans will want to keep them for SDCC 2009.

- Mattel SDCC exclusives will go on sale on their collector site on Monday.

- Wave 3 of DCUC will be available in about a week and a half. Wave 4 will be out in the Fall.

- Wave 2 will be rerelased after wave 3. They switched vendors for better quality and that delayed wave 2 some.

- Maskless Batman Beyond and Cyber Arm Cyborg will be released as KB exclusives.

- Ambush Bug (Sorry Killer Moth not Ambush) is coming for DCUC.

- More TRU 2-Packs are coming. Cyborg Superman and Mongul. Hal Jordan And Abin Sur

- Waves of DCUC in 2009 will move up to 7 figures per wave.

- There will be exclusive DCUC 2-packs coming to Mattycollector as well.

- Panel images uploading.

- Vehicles and playsets likely to be released for the Infinite Heroes line.

- Mattel has the rights to do do DC DVD animaited movie figures and we can expect something from Gotham Nights.

- Movie Masters line could see figures from earlier Superman movies.

- Stands are coming for DCUC and JLU.

- 10 figures per case with the new 9 figure DCUC waves and looking to do special etailer waves in 09.

- The Panel ends. Check back latter today for more images from the Mattel booth of many of these newly announced products.
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Last 10 comments - ( Read All Posts )
Darth Vehmic - 2008-07-31 @ 11:57 pm

I talked to a Mattel employee at their booth and he said there would be a 6" scale TDK Movie Masters Batmobile.

TheGas - 2008-07-31 @ 5:50 am
Man, what are they thinking giving a sure-to-see-huge-demand exclusive to a retailer that practically doesn't exist anymore? They'd damn well better sell that thing online (and keep it in stock)...

if you mean KB TOYS....then i agree with you 100%

Yeah, I was talking about Terry specifically. Cyborg with a unique attachment I could care less about.

pooda - 2008-07-30 @ 11:44 am
Man, what are they thinking giving a sure-to-see-huge-demand exclusive to a retailer that practically doesn't exist anymore? They'd damn well better sell that thing online (and keep it in stock)...

if you mean KB TOYS....then i agree with you 100%

TheGas - 2008-07-30 @ 6:42 am

Man, what are they thinking giving a sure-to-see-huge-demand exclusive to a retailer that practically doesn't exist anymore? They'd damn well better sell that thing online (and keep it in stock)...

Magic 8 Ball - 2008-07-29 @ 9:56 pm
Hope they fix it in giving her cleavage. However, I really doubt they will give her sculpted straps mainly since they would probably just have it painted so that they can reuse the body for another character with a skin tight or skimpy outfit like for instance POWER GIRL.

I fixed it for you.

muppethost - 2008-07-29 @ 4:48 am

Another announcement from the Mattel panel was that there would be an exclusive All-Star wave that will be at Wal-Mart. The All-star wave will be the big guns or A-list characters only and will be available all-year round. I'm assuming that this is Mattel's way to make sure people (parents) can always find Superman, Batman, Wonder Woman, Aquaman, Green Lantern etc. the big guns and the best known characters.

They announced that there are to be 5 main waves in 2009 and the exclusive Wal-Mart wave. There will also be TRU 2-packs, KB 2-packs and Mattycollector exclusives! Whew! For those of you who are still upset that your favorites haven't been announced yet (Green Arrow), hold on! We've only been told ONE of the 5 main waves of 2009 so far. GA may show up yet. And the winner of the fan vote will show up in late 2009...so vote, folks! Scott Nightlick (Mattel's Toy Guru) said that the other characters may eventually show up, but whoever wins will be made earlier. I personally want Catman (because there's never been a Catman and Gail Simone has made him a HOT character!!!), but I'd like to see any of them, really.

Rollo Tomassi - 2008-07-29 @ 2:16 am

Dear Mattel:


Thank you for doing everything Hasbro has decided not to do. Your figures are amazing. Your selections are OUTSTANDING. You are going to be getting all the money I would have been spending on Marvel Legends and will NOT be spending on the Marvel Puniverse figures.


muppethost - 2008-07-29 @ 2:07 am

I was at the Mattel/DC Panel and here's how the 7 figure waves will work.

6 of the figures will feature C&C pieces. The 7th will have a base. The 7th figure will be the A-lister of the set (For example, Superman, Flash or Green Lantern). That way, if a parent wants to buy their kid a big-name, recognizable character, they don't have to buy a bunch of b- or c-listers to "complete" another character.

another thing they announced was that the KB exclusives of Cyborg (with Sonic hand) and Unmasked Terry McGuiness Batman Beyond...should be coming out in October when Wave 4 hits.

As for Wave 2 and the problems with shipping...They are very aware of the problem. They changed

distributors in China in the middle of the wave, so only a few made it out before they changed. The second shipment of this set, including the Jason Rusch Firestorm WILL be shipped sometime after wave 3 (Green Lantern, Robin, etc).

BigBot84 - 2008-07-28 @ 10:14 pm

This is a guess:


Upper torso

Lower torso

Left Arm

Right Arm

Left Leg

Right Leg

That's 7 pieces, and I believe that's what they said they'd expand them to.

as0f988 - 2008-07-28 @ 7:14 pm

does anyone know how the C&C fig is going to work? i mean specifically with atom smasher..with more figs in each wave this could be confusing? i mean how many parts could they logically divide a C&C figure into....

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