Leading U.S. toymaker JAKKS Pacific, Inc. today announced it has entered into a multi-year, global master toy licensing deal with Disney Consumer Products, Inc. for Disney•Pixar’s Incredibles 2. The deal also includes master toy rights for the 2004 film The Incredibles.
Under the terms of the worldwide agreement, JAKKS will manufacture, market, and distribute action figures and accessories, including mini-figures and collectible figures, playsets, interactive toys, preschool toys, role-play and dress-up accessories, novelty toys, radio control toy vehicles, toy vehicles, including die cast and plastic as well as associated playsets.
Incredibles 2 is the follow-up to the 2004 hit animated feature film The Incredibles, about the adventures of a family with superpowers. The original film was a blockbuster hit at the box office, grossing more than $600 million worldwide during its original theatrical run and winning two Academy® Awards.
“We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,” said Stephen Berman, Chairman & CEO, JAKKS Pacific. “We are looking forward to working with the remarkable storytellers at Pixar and Disney to bring The Incredibles characters to life through a variety of toys and other consumer products for a new generation of kids.”
“Fans around the world are excited to see their favorite super family back on the big screen with Incredibles 2,” said Josh Silverman, EVP, Global Licensing, Disney Consumer Products and Interactive Media, “and we’re thrilled that the creativity and innovation seen in the film is seamlessly brought to life in the broad assortment of toys JAKKS has created.”