VH1 Selects 38 Hasbro Toys in Countdown for 100 Most Famous Toys

by Jay Cochran
March 16, 2006

With the best brand portfolio in the toy and game business, Hasbro, Inc. (NYSE:HAS) received the ultimate endorsement from VH1 - 38 of the classic and best-selling products chosen for the recently completed VH1 television series "I Love Toys" list are part of the Hasbro portfolio - far more than any other company in the industry.

Industry icons MR. POTATO HEAD, MONOPOLY, STAR WARS and G.I. JOE marched to the top of the list, winning top 10 accolades. Once again, Hasbro staked claim to the leadership position, with more top 10 spots than any other competitor.

"Hasbro has been successful over the years because we have always been innovators in bringing to market the best toys and games," said Duncan Billing, Hasbro's Chief Marketing Officer. "As we move forward, we will continue to innovate in a variety of ways within our highly popular brand portfolio, as well as leveraging entirely new categories, play patterns and technologies."

VH1 proved that you are never too old to love toys with its latest countdown of the 100 most famous toys from your childhood. From board games to dolls to video games and those gadgets you couldn't live without, VH1 counted down the top 100 toys of all time with "I Love Toys." Each episode of "I Love Toys" featured today's top celebrities, musicians, actors and comedians as they counted down the toys from 100 to 1. The journey to rank the top 100 toys of all time consisted of online voting, sales, historical significance and longevity. For repeat times and dates please check your local listings.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at www.VH1.com.



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