"We are thrilled to be taking the reins of the world's leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all time high," said WHP CEO Yehuda Shmidman in a press release. Toy sales have soared as bored families look for something to do.
I think the buyers of TrU are more interested in turning in a profit by re-selling the IP of the brand than selling toys.
Ill be the first to offer my services.....the need a real collector to guide them
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