Upcoming Price Change Notice from Entertainment Earth

by toynewman
April 21, 2025
Today Entertainment Earth has sent out an email in regards to upcoming price changes for pre-orders:

Dear Valued EE Customers,

I want to update you on the current environment (specifically related to new tariff policy) and the impact it is having on our business and our pricing.

Since February, the Entertainment Earth team has been working as hard as possible with our vendor partners and internally to absorb as much cost impact as possible. Unfortunately, we cannot absorb all of the cost increases/tariffs, particularly on products coming from China. Additionally, the current situation is preventing many retailers (ourselves included) from importing product from China which will impact timing of product receipt.

A few things to know:

You will be receiving information in the coming days on price increases and/or delays based on cost increases from vendors and/or tariffs.
To protect you and your purchases, you will be able to adjust your orders without penalty, as we understand the new costs may impact your ability/desire for these products.

If the environment changes and we have the opportunity to reduce prices, we have every intention to do so based on positive changes in the cost structure of toys. Our goal is to support you in building and growing your collections.

Entertainment Earth was built by fans with the singular purpose of bringing pop culture joy to all of you. As fans and collectors ourselves, it truly pains us both personally and professionally not to be able to deliver amazing collector products from so many terrific partners at prices that meet your (and our) expectations.

Please know that we continue to advocate for improved pricing from all possible partners, that we continue to “tighten our belt” as much as possible to serve you, and that if we see positive changes that can lower price, we will pass them on.

Thank you deeply for your continued support and partnership. As always, please feel free to reach out to our team with any questions.

Best regards,
Billy Lagor, CEO Entertainment Earth, and the EE Team
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Comments...

Last 10 comments - ( Read All Posts )
TheGuru - 2025-04-21 @ 7:09 pm

These tariffs are the doom of civilization, not just toy purchases. I, can't believe things will go forward without some kind of major uprising once people see how it hits them in all avenues of financial life. If the price of toys doubles, I will be canceling all preorders and waiting out the storm.

And if companies don't lower their prices after this situation is over, I'll be moving on to another hobby, unfortunately. I'm not rich.

Jscott991 - 2025-04-21 @ 6:45 pm

It's kind of all downside. Either they and BBTS will go under, which I don't want. Or they will not go under, but never readjust the prices, no matter what happens. I will just hope for the best for everyone.

80sboy4 - 2025-04-21 @ 6:28 pm

Unfortunately this is the situation we find ourselves in, I do hope that this doesn't cause a long term negative impact on these businesses as they try to endure this nonsense. I had to cancel a few preorders, will have to cut back on the things I buy cause of the way are at currently. Hopefully everything gets better soon but not optimistic about it.

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