Madden NFL Next-Gen Commercial Debuts On ESPN -- One Time Only

Draft Coverage Begins at 12pm ET / 9am PT

Along with finally providing an answer to the question of which player will be picked first in the 2005 NFL Draft, the first hour of ESPN's Draft coverage on Saturday, April 23, will also give the world its first look at the next generation of videogames -- Madden NFL football will make its next generation debut in a TV ad airing within the first hour of the broadcast, which begins at 12:00pm ET / 9am PT.

The ad, which will run only one time during the broadcast, is a 60-second preview of the photo-realistic graphics and heart-pounding football intensity that is the essence of Madden NFL football -- an experience that will come to life like never before on the next generation of video game consoles. This is the future of Madden NFL football, and if you're a football fan, this is a televised preview that is not to be missed. Set your VCRs or digital video recorders so you can play back the commercial again and again, because you may not believe what you're going to see.

The next generation of Madden NFL football is coming, and you can get your first glimpse on ESPN during the first hour of the 2005 NFL Draft. Don't miss it!