Knights of the Zodiac
Originally introduced to Japanese audiences as “Saint Seiya” in a wildly popular TV show and toy line back in 1986, the property has since become an international phenomenon as a top-rated series across Asia, Europe, Central America and South America, and a multi-billion-dollar franchise, with 25 million action figures sold worldwide. The new TV show, entitled Knights of the Zodiac successfully debuted in the United States on August 30, 2003 as the #1 show across all boy demographics on the Cartoon Network’s Saturday Action Block. Launching at retail in January 2004, Bandai America will release action figures that are exclusive to the American market. Future assortments will include additional action figures, playsets and role-play items.
About Bandai America
Bandai America Inc. is a subsidiary of Bandai Co. Ltd., the third largest toy company in the world, with 27 subsidiaries in 8 countries worldwide. Global interests include toys and children’s entertainment, video game software, multimedia, music, full-length feature films, vending machines, trading cards, candies and licensed apparel.
Bandai America Inc. is celebrating its 25th anniversary as the master toy licensee of some of the most popular properties and brands in children’s toys and entertainment, including the Power Rangers, Gundam, Strawberry Shortcake, Astro Boy and SD product lines. Bandai America is headquartered in Cypress, California and company information is available at
www.Bandai.com.
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