Legendary Taps JAKKS Pacific as Master Toy Licensee for the Upcoming Theatrical Release of Warcraft

by Jay Cochran
February 12, 2015


Legendary will bring one of the most popular game series of all-time to the big screen with the live-action feature film, Warcraft. Leading U.S. toymaker JAKKS Pacific, Inc. (Nasdaq: JAKK) has secured the Master Toy license for the highly-anticipated release, which hits theatres in March of 2016. This comprehensive agreement grants JAKKS the rights to manufacture, distribute and market action figures in all scales, basic and feature plush, playsets, role-play items and Halloween costumes and accessories. Based on Blizzard Entertainment’s Warcraft universe, which includes the acclaimed multiplayer online role-playing game World of Warcraft®, the film is directed by Duncan Jones (Moon, Source Code) and stars Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, and Toby Kebbell.

“We have a strong partnership with Legendary and we are eager to build upon our relationship as Master Toy partner for this incredible film. Blizzard’s Warcraft series has been a favorite among gamers for years and we look forward to bringing a new generation of fans and collectors into the fold,” said Stephen Berman, Chief Executive Officer, JAKKS Pacific. “We will focus on creating detailed action figures and role-play items to give collectors exactly what they want – high quality, realistic characters and role play items from the film.”

“JAKKS Pacific is an industry leader and a valued partner. We saw what they were able to do in our reboot of the Godzilla franchise last year and are thrilled to tap into their expertise to bring Warcraft to life in the toy, and collector and action figure world,” said Emily Castel, CMO of Legendary. “This new line of Warcraft products will give fans and collectors the opportunity to bring home their favorite characters and interact with them on a whole new level.”

JAKKS plans to launch its Warcraft product line in early 2016 at retailers nationwide to coincide with the March 11, 2016, release of the feature film.





FIGURES SHOPPING ONLINE

Found Legendary Taps JAKKS on Ebay



Toy Fair 2020 Live News Coverage


MORE Jakks Pacific




Advertise on ToyNewsi.com
This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE