JAKKS Pacific Announces Global Renewal of Nintendo Toy Partnership

JAKKS Pacific, Inc. today announced the extension of its global toy rights with Nintendo of America, Inc. JAKKS will continue to design, manufacture, market, and sell various Nintendo and Super Mario branded toy product lines worldwide.

In 2020 alone, an array of new JAKKS innovative Super Mario products have been released to an excited global audience, most recently with the launch of Super Mario It’s-A Me Mario! and the Boo Mansion playset. Both proved to be successful extensions of JAKKS’ Super Mario line, with strong sales performances at retailers both in-store and online. In addition to new 2.5” figures and playsets coming Spring 2021, there will be a broad line of new plush, varying scales of character-based figures, vehicles, and more.

“We are excited to continue our partnership with Nintendo which started in 2013 and has allowed us to ship tens of millions of figures to fans of the games worldwide,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. " We have enjoyed celebrating 35 years of Super Mario this year alongside Nintendo. JAKKS will continue to bring to life these iconic characters in a wide variety of new and unique ways for both kids and fans alike. “

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. These product lines include best sellers such as Super Mario™ action figures, multi-packs, diorama sets, plush, RC Racers, windup toys and playsets. All products are available online or in retail stores nationwide.