McFarlane Toys’ Rabbids Invasion Coming Spring 2014
by Jay Cochran
October 28, 2013
McFarlane Toys announced it is creating a line of Ubisoft Rabbids action-figures, plush and novelty toys based on the successful Rabbids video game franchise and Rabbids Invasion, the new 26-episode CG animated television series, which debuted in August and became a hit on Nickelodeon. The extensive toy line will start hitting retailers in spring 2014.
McFarlane Toys will produce a full product line inspired by the hilarious, impulsive and pop-culture loving Rabbids. Products will include figures, customizable figures, plush, collectible figures and accessories in a variation of sizes and materials, as well as novelty toys with electronic light and sound features. The suggested retail prices will range from $3.99 and up.
Created in 2006, the wacky, mischievous Rabbids have become a global sensation with more than 14 million video games sold worldwide and hundreds of licensed products that feature the Rabbids characters. Viral videos starring the Rabbids have attracted more than 71 million views on YouTube. The Rabbids phenomenon currently extends across multiple genres including parodies, videos, illustrations and consumer products. Ubisoft Motion Pictures has collaborated with Nickelodeon to produce the new hit television series Rabbids Invasion based on the Rabbids franchise. McFarlane will capture the Rabbids humor and hijinks from the TV show with figurines based on specific characters from the series.
McFarlane Toys’ Founder and CEO Todd McFarlane is working directly with creative teams from Ubisoft’s studios to capture fan-favorite and key iconic moments from the Rabbids history in order to bring to life the storytelling that McFarlane Toys is best known for with its fans.
“As an artist, I’m always looking for creative inspiration and I’m a big fan of humor, especially the irreverent and unpredictable humor theme that runs throughout the Rabbids franchise,” said Todd McFarlane. “I have completely been immersed in the Rabbids universe and it has allowed my and my company’s, creative juices to run wild. We have been putting the full range of all my company’s talents toward creating some of the funniest and unique products McFarlane Toys has ever produced.”
"The Rabbids have invaded the world and wreaked havoc through absurd and hilarious storylines,” said Tony Key, senior vice president of marketing and sales, Ubisoft. “We know Todd will bring the crazy and unique personalities to life in the products for consumers to enjoy.”
This exciting new line of merchandise from McFarlane Toys will be geared toward the youth to young adult market, both male and female, and will hit North America stores nationwide spring 2014. McFarlane Toys, well-known for its enormously successful action figure collaborations with blockbuster entertainment and pop-culture properties, is developing one of its largest licensing programs ever around the Rabbids Invasion television show franchise.
As for the furry creatures themselves, they had one thing to say about the news: “Bwaaaah!”
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