McFarlane Toys Says Price Hikes Coming Because Of Tariffs

by Jay Cochran
March 25, 2025
McFarlane Toys is warning of coming price hikes on their social media platforms. They posted this today.

*DC Multiverse core item MSRP is now $24.99 > Due to the 20% tariffs imposed on imports from China to the United States, some of our products will see price increases effective immediately. We have worked hard to minimize the impact and have limited these adjustments to only certain items. As always, our priority is to bring fans the best products at the most affordable prices possible. We appreciate your continued support and understanding.
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Comments...

Last 10 comments - ( Read All Posts )
Superdude98 - 2025-03-26 @ 2:00 am

Holy crap guys, check BigBadToyStore, they've already raised prices on figures that are already out, Batman Begins Batman and the Justice League Task Force wave have gone up from 22.99 to 25.99. is that allowed? What the hell?!

Edit: Okay, in hindsight I'm pretty sure the Task Force wave was already 25.99, but Begins I'm pretty sure was 22.99 before today, so my point stands

Admiralty_Entertainment - 2025-03-26 @ 1:50 am
1 hour ago, RobertD said:

Not to betray my deep lack of faith in large corporations, but I bet they jack up the prices on you guys just like everybody else. Any excuse, for some companies.

That's what I'm feeling too. We already pay more due to being smaller markets, but significant unwarranted price increases due to tariffs that shouldn't affect us will *really* kill the market here beyond the absolute hardcores.

Zirkenz - 2025-03-26 @ 1:15 am

LOL! Are we surprised? They take every opportunity to raise prices. They are constantly manipulating stock. McFarlane is on record for stating he likes his figures selling for $$$ on the secondary market. I'm honestly done with this. Welcome, Mattel. The downside is buying them will get much tougher

Jscott991 - 2025-03-26 @ 12:51 am
20 minutes ago, ucsf said:

All internal price hikes will be forwarded to us, collectors, consumers. We've seen this many times. Also, there won't be a way back from this, even if tariffs gonna be lifted at some point. A lot of people is going to drop the mic which is inevitable, and while I believe that collecting should be an option for everyone, it's gonna be a habit of a few soon. To the ones who still in the game: good luck!

When Mattel took the license back from Super7, Masterverse/MOTUC figures went from $25 a figure (Mattel's last prices) to 19.99. There is some hope. But it's just a glimmer.

ucsf - 2025-03-26 @ 12:31 am

All internal price hikes will be forwarded to us, collectors, consumers. We've seen this many times. Also, there won't be a way back from this, even if tariffs gonna be lifted at some point. A lot of people is going to drop the mic which is inevitable, and while I believe that collecting should be an option for everyone, it's gonna be a habit of a few soon. To the ones who still in the game: good luck!

RobertD - 2025-03-26 @ 12:14 am
3 hours ago, Admiralty_Entertainment said:

As an international collector, I wonder if they're going to push up the prices on the figures they send to us straight to our market from China? All the toy companies will put their prices up as a result of this - it's inevitable, companies don't absorb cost, they pass it on and they'll *all* do it - but for those of us who shouldn't be directly affected by these things since the tariffs don't apply to us, I'm concerned we'll get caught up in it regardless...

Not to betray my deep lack of faith in large corporations, but I bet they jack up the prices on you guys just like everybody else. Any excuse, for some companies.

jwheeler0805 - 2025-03-25 @ 9:54 pm

No surprise. Just hoping something good happens to change this whole situation (not referring to just toys/collectibles) for the better without hurting too many people.

Satam - 2025-03-25 @ 9:18 pm
47 minutes ago, Jscott991 said:

The mods might remember better, but I'm pretty they talked in an annual report that they believed they had overestimated demand post-COVID.

That's how I remember it.

Admiralty_Entertainment - 2025-03-25 @ 8:48 pm

As an international collector, I wonder if they're going to push up the prices on the figures they send to us straight to our market from China? All the toy companies will put their prices up as a result of this - it's inevitable, companies don't absorb cost, they pass it on and they'll *all* do it - but for those of us who shouldn't be directly affected by these things since the tariffs don't apply to us, I'm concerned we'll get caught up in it regardless...

Jscott991 - 2025-03-25 @ 8:29 pm
55 minutes ago, Minotaur said:

Yo, McFarlane, keep your prices where they at. Increase at this point, you'll lose sales. 101 #$##.

When Hasbro pushed prices up during COVID, they discovered they lost sales. That's why they've been relatively flat for a few years. The mods might remember better, but I'm pretty sure they talked in an annual report that they believed they had overestimated demand post-COVID.

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