Stephanie Fireman Joins DC Comics As Senior Vice President - Sales & Marketing
by Jay Cochran
January 25, 2005
Stephanie Fierman, a well-respected and accomplished senior marketing executive, has joined the DC Comics staff as Senior Vice President — Sales & Marketing. In this newly created position, Fierman will oversee both the direct sales and the book trade activities of the company, as well as the marketing and promotion of the company's brands across its own publications and products, including DC Comics, Vertigo, WildStorm, CMX, and MAD Magazine.
Most recently, Ms. Fierman was Chief Sales & Marketing Officer at Zagat Survey, where she was responsible for driving global growth through strategic sales, marketing and brand initiatives. Prior to Zagat, Ms. Fierman was Chief Marketing Officer at Reed Business Information, where she oversaw traditional and online development of brands including Variety, B&C and Publishers Weekly. Earlier business and brand development work included stints at Winstar Communications, JP Morgan Chase and Citigroup.
Ms. Fierman is a Harvard Business School Baker Scholar and a magna cum laude graduate of the University of Pennsylvania.
"Stephanie is joining us as part of the company's ongoing commitment to building DC and our brands, and to reach new readers and consumers," said Paul Levitz, President & Publisher of DC Comics. "We are pleased to be adding an executive who has grown a diverse range of business and can bring those skills to our field."
"What an exciting time to join DC Comics!" said Fierman. "Consumer interest in our characters, comics and products is exploding, and it'll be a privilege to help an already-great team reach even greater heights in the future."
DC Comics, a division of Warner Bros Entertainment., a Time Warner company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC superheroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations.
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