Disney Consumer Products and LEGO unveil 5'3" LEGO model of Buzz Lightyear at the Licensing International Expo

by Jay Cochran
June 03, 2009
A 5'3" LEGO model of Buzz Lightyear, constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders, was unveiled by Disney Consumer Products at the Licensing International Expo to showcase the excitement "building" around the classic Toy Story franchise. Disney will support the franchise with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie in summer 2010 and a spectacular consumer products line.

Backed by new content and companywide initiatives, Toy Story is primed for long-term growth opportunities setting the perfect stage for optimal merchandising and retail programs worldwide. The classic film franchise returns with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie next summer and a spectacular array of new merchandise releasing this fall – from light up apparel and home décor to innovative toy lines such as the motor-powered Ultimate Buzz Lightyear robot which responds to 25 voice commands as well as an assortment of collectible figures and food, personal care, stationery and party items.
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