Care Bears and Strawberry Shortcake Toys Come Home to Hasbro

by Jay Cochran
June 10, 2008
It's a homecoming for Care Bears and Strawberry Shortcake! American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, today announced Hasbro, Inc. as the new master toy licensee worldwide for both Care Bears and Strawberry Shortcake effective January 2009.

Kenner, which became part of Hasbro in 1991, was the original toy partner for both brands when they first launched in the 1980’s. Following the relaunches of Care Bears and Strawberry Shortcake in 2002 and 2003 respectively, the brands continue to be extremely popular today, having garnered nearly $5 billion in retail sales worldwide.

To continue to fuel the growth of Strawberry Shortcake, American Greetings Properties is creating a whole new look for the berry sweet characters and the world they live in will be completely re-imagined for a new generation of girls. Inspired by publishing programs of the 80’s, the spunky red-haired Strawberry Shortcake and friends will be small in scale but big on adventure, friendship, fashion, and fun with more fantasy infused throughout. The new line of strawberry-scented toys is scheduled to hit shelves in Fall 2009. All-new Strawberry Shortcake entertainment includes a CGI movie and DVD release, premiering in Fall 2009. Additional DVDs and a new television series are also in production.

The Care Bears, who celebrated their 25th anniversary in 2007 with a whole new look, have exciting changes as well. Enhanced belly badge magic and new features in their land of Care-A-Lot will continue their mission of teaching caring and sharing to preschoolers. The new Care Bears toy line will be part of Hasbro’s Playskool® brand and will feature the new look of the Care Bears from the animated series, “Care Bears: Adventures in Care-A-Lot,” which airs during the KEWLopolis on CBS block. The toy line will debut in Fall 2009. An all-new CGI movie and DVD release also premieres in Fall 2009.

“Both Care Bears and Strawberry Shortcake have a strong history with Hasbro, and we are thrilled to be working with them on our two biggest classic brands,” said Tamra Knepfer, Senior Vice President, Consumer Products, American Greetings Properties. “Hasbro has unparalleled experience leveraging evergreen franchises with toy lines at retail and we are incredibly excited about the innovation, marketing, and retail presence that this alliance brings to both brands as we look to grow both here in the U.S. and around the world.”

“We are very happy to welcome Strawberry Shortcake and Care Bears home to Hasbro,” said Sharon John, General Manager of Toy Marketing, Hasbro Toys. “We look forward to working with AGP to build on the strong foundations of both brands. Our strategy includes incorporating new technology for breakthrough, adorable Care Bears plush, plus introducing a new line of Strawberry Shortcake toys including small dolls to little girls everywhere.”

Hasbro will be developing a full line of toys for Care Bears and Strawberry Shortcake, including plush, dolls, play sets, games, puzzles and figures, as well as introducing new categories.
Image
1 of 1






FIGURES SHOPPING ONLINE

Found Care Bears and Straw on Ebay



Toy Fair 2020 Live News Coverage


MORE Girl Power




Advertise on ToyNewsi.com
This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE