Animated Series Max Steel Premieres Monday, March 25
by Jay Cochran
March 22, 2013
Mattel brings its latest action hero property to boys across the country with Max Steel, a new CGI animated TV series premiering on Monday, March 25 at 4 p.m. (ET/PT) on Disney XD. The Max Steel animated series follows the life and times of a teenage boy named Maxwell McGrath and his out-of-this-world alien companion, Steel, as they overcome trials and tribulations, demonstrating teamwork and perseverance along the way.
“It’s the perfect time to introduce kids to a modern day tech superhero they can relate to,” said Matt Petersen, vice president of North America boys marketing, Mattel. "Max Steel is an exciting CGI-animated series that focuses on humor, friendship and teamwork with a positive message that empowers kids to unlock their greatest potential.”
Get to Know Max Steel
The Max Steel CGI animated TV series revolves around the story of 16 year-old student Maxwell McGrath, and his alien friend Steel. Both are faced with the challenge of conquering their super strengths and powers — Max learning to manage his Turbo energy and Steel possessing alien intellect. When they ultralink together, Steel helps Max unlock a power so great they can take on the universe. As Max balances his double life of normal teenager by day, and world-saver by night, he learns the value of trust, and right versus wrong — enlisting the help of close friends along the way. Viewers of the animated TV series will witness laughter and friendship as Max and Steel discover the importance of their collaboration in their action-packed adventures.
The TV series is the cornerstone of an entire multi-platform action-adventure entertainment franchise from Mattel and is co-produced by FremantleMedia Kids & Family Entertainment — a worldwide leader in the family entertainment business. Max Steel also has a dynamic web destination, featuring interactive gameplay, videos and character engagement.
Max Steel fans are being introduced to the series through a cinematic trailer in a breakthrough mix of live action and animation directed by acclaimed director, Stephen Sommers (The Mummy). The groundbreaking trailer has already begun airing on Disney Channel and Disney XD.
Following its Latin America, Canada and now U.S. TV debut, the Max Steel animated TV series will roll out in more than 100 territories globally in major markets including, UK, France, Italy, Spain, Germany, Australia, New Zealand, India, China, Hong Kong, Central and Eastern Europe, Africa, the Middle East and Turkey.
About Max Steel
Developed by Mattel, Inc., Max Steel is an immersive franchise that brings a positive and relatable superhero to kids, supported by a captivating storyline and compelling multi-platform content for today’s tech-forward kid. Featuring an animated superhero series, Max Steel draws upon turbo-charged teamwork, laughter and friendship to help kids overcome life’s obstacles — from the everyday, to the out-of-this-world. With worldwide distribution partners, the franchise launches include content and a robust portfolio spanning toys, digital platforms and consumer products.
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