Mattel Wins Back Rights to make DC Comics Themed Action Figures Starting in 2026

by toynewman
February 27, 2025
Shown below via LA Times, Mattel has reclaimed the rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. More details will follow soon!

Robert Oberschelp, head of Warner Bros. Discovery global consumer products, said the DC brand is one of the company’s “crown jewels” and the battle to obtain the licensing rights was highly competitive. The company considered manufacturers’ business models and track records in design work, distribution and innovation when weighing options.

“What Mattel really brought was a very clear understanding of our brand,” he said, adding that the toy maker’s global reach was an important factor.

“You have content coming every way that’s going to be in front of that fan to get them excited. What we’re going to be able to do is extend that storytelling,” he said.
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Comments...

Last 10 comments - ( Read All Posts )
Admiralty_Entertainment - 2026-05-03 @ 10:13 pm

Anyone else getting heavy 'Batman Knight Force Ninjas' vibes from that Killer Croc? Back when Hasbro decided to do a Batman line that looked and felt like it was done by ToyBiz before they discovered super-articulation.

SpiderS - 2026-05-03 @ 4:32 am

Batman from Clayface pack has comically huge head I really hope actual figure is properly proportioned like blue Batman figure.

MagnaPrime - 2026-05-03 @ 3:37 am

I'm not planning to get these personally. But I'm also not mad abt them. Yhe clsyface gives some nice The Batman vibes

rono - 2026-05-03 @ 12:30 am

Well, the sculpting of Clayface & Killer Croc appear to be lifted directly from SpinMaster's playbook. I don't understand the hinge in the middle of Clayface at all. The lack of additional hands are also a bit curious. The Killer Croc figure is pedestrian IMO. It will be interesting to see Mattel's designs for core villains like Harley Quinn, Two-Face, Riddler, Catwoman, Penguin, Bane, Poison Ivy, Mr. Freeze, & Scarecrow.

toynewman - 2026-05-01 @ 2:36 pm

Shown below via social media is a look at two new DC Core Batman vs Clayface and Batman vs Killer Croc 2-Packs from Mattel. When more information is available we will be sure to let you know and please remember that these are from the child oriented figure line. The Collector figures WILL BE COMING in 2027.

Superdude98 - 2026-04-13 @ 2:50 pm

Ha! They have little snap off accessory trays like the original Ninja Turtles toys, I only ever thought I'd see those in nostalgic TMNT figures.

toynewman - 2026-04-13 @ 12:55 pm

Shown below are some more new images of the new DC Comics Core Series 1 Figures featuring Flash, Robin, Batman and The Joker from Mattel. When more information is available we will be sure to let you know and please remember these are from the children focused line and should be around $12.99 each when hitting retail.

Admiralty_Entertainment - 2026-04-08 @ 11:29 pm
56 minutes ago, Hassenfeld said:

I know. Those stupid Jim Lee lines all over the costumes are out-of-date and were always ugly. They add nothing. I wish toy companies would remove them.

The first time I saw the Jim Lee designed costumes, I could tell they wouldn't last. No artist was going to draw all those extra lines forever! They're as dated now as pouches from the 90's are...

Hassenfeld - 2026-04-08 @ 10:32 pm
23 hours ago, Admiralty_Entertainment said:

I could happily go a few years without seeing that 'thin yellow border' style bat symbol and the more New 52 design elements that are still pretty prevalent there, but overall they look pretty good for kids toys. I do like having the Jokerized heads as accessories with the Joker.

I know. Those stupid Jim Lee lines all over the costumes are out-of-date and were always ugly. They add nothing. I wish toy companies would remove them.

I hope kids like these figures.

Admiralty_Entertainment - 2026-04-08 @ 9:55 pm
14 hours ago, RoddyDrama said:

I feel like the core DC should have been in the same scale as the core MOTU.

Or maybe the MOTU core should have been 6.5 too? If its aimed at kids youd think theyd get their three big boy properties to be in the same scale for cross playing (DC core, MOTU core and WWE basics).

Maybe well get DC 5.5 origins figures before McFarlane is done or is that considered collector?

I fail to see the incentive for collectors to get these knowing even better ones are right around the corner other than being desperate for non-McFarlane lanky sculpts.

Mattel probably isn't too worried about collectors at all with these initial offerings - it's the kid-focused line like Spin Masters' were, so any collectors getting into them is a bonus rather than a main consideration. I do like they they're apparently treating them a bit like the WWE line in that they're supposed to be scale compatible with the collector line.

I wouldn't be surprised to see some form of DC on MOTU Origins bucks at some stage over the license. Mattel have pumped the heck out of those bodies, so it'd be stranger to *not* see them used in one form or another with the DC characters at this stage, but I imagine that won't be until after the full switchover in 2027.

I honestly don't get why Mattel have split their MOTU lines as much as they have. They should have stuck with Origins style for the 'core' movie release and Chronicles for the collector line rather than introduce a third scale that doesn't really work with anything and will likely only exist for covering this movie's release lifecycle.

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