Barbie Signature Barbie Masters of the Universe Princess of Power She-Ra Doll

by Jay Cochran
June 13, 2025
The Barbie universe just got a lot more heroic. The legendary She-Ra, Princess of Power, celebrates her 40th anniversary this year with a unique tribute: her first appearance as a Barbie doll. She-Ra is larger than life, dressed to defend Eternia against the villainous Horde in her signature satiny white dress, golden boots, winged headpiece, and flowing red cape, armed with her Sword of Protection.

-Barbie Masters of the Universe Princess of Power She-Ra Doll
-Doll Designer: Bill Greening
-Packaging Designer: Priscila Bara
-Label: Gold
-Face Sculpt: Lina Body
-Body Type: Superhero
-Include Certificate of Authenticity

Doll cannot stand alone. Doll stand included. Colors and decorations may vary. Purchase limits subject to change at the sole discretion of Mattel.

This will be available on the MattelCreations website on June 18, 2025 9am PT for $55.00
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Comments...

Last 10 comments - ( Read All Posts )
MagnaPrime - 2025-07-22 @ 9:30 pm
5 hours ago, Lord_Scareglow said:

Also one of my issues, is that while I adore this figure, the price tag seems unjustified for what this is, I get it, it's the exclusivity and low run numbers tax, but A Barbie at over 100 CDN just makes me feel a bit sick to my stomach. That being said I'm still really thinking about this one.

Would you rather this was adora? The lack of adora figs is annoying.

Lord_Scareglow - 2025-07-22 @ 3:38 pm
On 7/20/2025 at 10:19 PM, MagnaPrime said:

I get it. I want to get one for my daughter so badly.... but does she really need one, would she actually love it...

Also one of my issues, is that while I adore this figure, the price tag seems unjustified for what this is, I get it, it's the exclusivity and low run numbers tax, but A Barbie at over 100 CDN just makes me feel a bit sick to my stomach. That being said I'm still really thinking about this one.

MagnaPrime - 2025-07-21 @ 2:19 am
4 hours ago, Lord_Scareglow said:

It's back! OMG, I wanted this so bad when I first saw it, but do I actually pull the trigger now? I have the chance, it's so tempting, I almost made a secret sigh of relief after it first sold out and I cried, then I thought hard about it and was like....oh honey do you actually need this? I have to re-think this haHAh.

I get it. I want to get one for my daughter so badly.... but does she really need one, would she actually love it...

Lord_Scareglow - 2025-07-20 @ 10:17 pm

It's back! OMG, I wanted this so bad when I first saw it, but do I actually pull the trigger now? I have the chance, it's so tempting, I almost made a secret sigh of relief after it first sold out and I cried, then I thought hard about it and was like....oh honey do you actually need this? I have to re-think this haHAh.

Jscott991 - 2025-07-18 @ 6:29 pm

They put her up with no limit, which is weird.

Edit: Not so weird. She's still up. I'm guessing it's a made-to-order preorder given how long it will be until she ships.

toynewman - 2025-07-18 @ 4:04 pm

Mattel's Masters of the Universe Official Instagram Account has announced that the Mattel Creations Barbie Signature Masters of the Universe Princess of Power She-Ra Doll is available to order again on MattelCreations.

Jscott991 - 2025-07-15 @ 3:42 pm

This is good news. That thing sold out in seconds.

toynewman - 2025-07-15 @ 2:47 pm

Mattel's Masters of the Universe Official Instagram Account has announced that the Mattel Creations Barbie Signature Masters of the Universe Princess of Power She-Ra Doll will be available to order again on July 18th at MattelCreations. No specific time has been given.

Lord_Scareglow - 2025-06-19 @ 4:46 am

NooOoOoO, I missed this

It's Gone.

Jscott991 - 2025-06-18 @ 4:26 pm

Holy cow. She sold out fast. I sort of wanted her.

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