2008 Toy Fair - Mattel - DC Infinite Heroes

by Jay Cochran
February 20, 2008
Mattel debuted their new line of 3.75" DC Comic based figure line at the 2008 New York Toy Fair. This line is slated to include civilians, army builders, box sets and just about every other character in the DCU. Though the figures shown at Toy Fair were early prototypes, Mattel's Scott Neitlich tells us that these figures will have 6 to 10 points of articulation. Single carded figures will have a SRP of $5.00 and 3-packs $15.99. When asked if there were any vehicles or playsets slated for this line, Scott tells us it is something they are exploring but nothing is confirmed at this time.
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Last 10 comments - ( Read All Posts )
TheWhiteKnight - 2008-03-02 @ 6:22 am

This line is incredible. Something I've always looked forward to in terms of scale. The Batman looks out of this world, as does the Jim Gordon and GPD SWAT police. Infinite possiblities with this line. Oh, and I thought I'd share this ... looks like we could be getting a TDK line in 3 3/4 scale as well. Seems Mattel was able to shrink down the Movie Masters Batman down to this scale and keep all articulation. Pic for proof.

The Superfly - 2008-02-25 @ 8:53 pm

The accurate retail prices are 5.99 for singles, 15.99 for 3 packs.


Arbogast - 2008-02-25 @ 7:07 pm

The figures look a bit old fashioned, but It's an interesting move anyway, although I'm not gonna start a whole new collection at this time. I'll stick to my 6-inches-and-something figures from DCD.

Fiddlenine - 2008-02-25 @ 6:19 pm

Here is the real kicker there are 2 price points, one is $3.75 the other is $4.30, are theses whole sale and retail prices. If so I do not mind paying 4.30 a pop. As for the packaging if you look at the back ground you will see the atom, manhunter( female ) dr. light, so i guess they may have plans to take this line very far.

Archer1120 - 2008-02-25 @ 5:12 am

I think this line has potential, but it is discouraging that they have only 6-10 points of articulation when Hasbro has clearly shown us that there can be 20, 25, or 30 joints on a small figure. So I'll wait to see if these actually look good in person. I am curious o see if they turn out like Superhero Showdown Figures, or Toybiz's 90's Marvel Heroes.

On a side note, I really really hate the Green Arrow's costume. I don't know what they were trying to do with it, but it looks like his One Year Later Suit with touches of his Smallville costume. I mean he's got more pockets than a Liefield drawing, and he has a hip holster for crying out loud. He is my favorite DC Hero and his figure looks really sub-par. I hope eventually they make one in his more famous costume. Maybe then I might buy one.

Pizza Man Z - 2008-02-24 @ 4:43 am


Found this picture on the Action figure insider website. Also, if you look through the pictures, you will see a street date on the Batman package of June. But we have heard that they are coming out around the end of Summer.

I AM SCI-FI - 2008-02-22 @ 4:27 am




Dude, those are sweet. I LOL'd at Creeper, though. He's just so bright!

Fiddlenine - 2008-02-22 @ 12:56 am

My first toys were the Mego Pocket heroes, Sgt Rock from Remco and Gi Joe, they were cheap, easy to carry, and interchangeble (playwise) to an extent. It is a scale that I am partial to and have fond memories of. I see so much potential for this line, playsets, variety of figures ( imagine a subset of Legion of Superheroes or the Green Lanterns) and civilians are definetly a draw that you do not get in larger scale lines. I look foward to Commisioner Gordon, but also hope for Alfred, Oracle, Lois and Jimmy, variants of Robin, Firestorm, Superman and Batman, and pray for a batcave, fortress of solitude or anyone of the justice league headquaters. I had hoped for a line like this for so long I made some of my own customs way back and when I saw Captain Marvel and Hawkman I almost died . Take a look.






Goldbug - 2008-02-22 @ 12:20 am
Iv'e posted some additional information about these today.


That is rather disappointing. How many POA does Shazam have? Is it 6?

Why are the 3 packs more $ than a single?

Maybe I'm the one missing something, but isn't it obvious why 3 figures cost more than one?

I guess I should have made it clearer: $15.99 3 = $5.33 for one figure while a single is only $5

Usually multipacks are more economical to buy.

Glaken - 2008-02-21 @ 2:00 pm

As much as I've always wanted a 1:18 DC line (and marvel line), I don't want one that's sub-standard. I don't care how good the sculpts are, if they only have 6-10 POA then I don't see me buying them. Heck even JAKKS is doing 1:18 super-articulated figures now. There's no excuse for less than 15 POA per figure. Anything less than that will be major steps back. Minimum POA for 1:18 - ball jointed neck, ball shoulders, bicep-swivel, elbows (preferably double - but at least elbros), waist, ball hips, knees (same as elbows), ankle (preferably ball for twist and lateral motion). I hope they reconsider before launching it and add more Articulation.

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