Hasbro Doing Overwatch Action Figures As New Master Toy License Holder

by Jay Cochran
November 02, 2018
Today at BlizzCon 2018, Blizzard Entertainment’s games and community convention in Anaheim, California, the company revealed a full lineup of global consumer products announcements for the tens of thousands of gamers in attendance and following along online via the BlizzCon Virtual Ticket.

Featured were previews and reveals for several upcoming 2019 products stemming from partnerships with The LEGO Group, Hasbro, UNIQLO and FUNKO, each highlighting new ways for fans to showcase their passion for the characters and settings of Blizzard’s globally acclaimed games, such as Overwatch, World of Warcraft, Hearthstone and Diablo III.

“Throughout 2018 our goal has been to give fans an abundance of new ways to express their affinity for their favorite Blizzard games, and it was exciting to be able to showcase our plans for 2019 and beyond today at BlizzCon,” said Matthew Beecher, Vice President of Global Consumer Products, Blizzard Entertainment. “We cherish these game worlds as much as our players do, and today’s reveals helped put a spotlight on how far we’ve come, through our stellar partnerships, in developing toys and apparel that reflect that shared passion.”

As the master toy licensee for Overwatch, Hasbro revealed the OVERWATCH ULTIMATES MERCY figure, which is the first figure to be unveiled within its OVERWATCH ULTIMATES FIGURE assortment, coming to most major retailers next spring. Check out an image below.
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Comments...

Last 10 comments - ( Read All Posts )
MRT - 2019-02-12 @ 11:20 pm

Been looking forward to this. I dont play the game but the designs are very cool.

EvilHayato - 2019-02-12 @ 7:03 pm

I got to say, im very excited and have high anticipation for this line. Hasbro has shown now that they know how to handle a license well with Marvel Legends. With Figma pretty much the only ones for the time doing Overwatch figures, the idea of overwatch ones in the same quality as ML as well as that pricepoint compared to figma, it just spells success in my eyes.

darcreign - 2019-02-12 @ 3:39 pm

Whoa thats big news, this should make Overwatch fans very happy.

JayC - 2019-02-12 @ 3:14 pm

Back in November Hasbro announced they were doing a new line of 6" Overwatch video game based action figures called Overwatch Ultimates, and gave us a look at their upcoming Mercy figure.Now Hasbro has released a new teaser for this line showing the character Tracer and promising cool reveals for these this weekend at the New York Toy Fair.While we don't have much in the way of specifics for these yet, I suspect these will Marvel Legends/Black Series like figures featuring your favorite Overwatch characters.Hasbro coverage of the New York Toy Fair will kick off on Saturday, February 16 at 1:30 pm ET. So be sure to check back here for more on these.

abnuggler - 2018-12-07 @ 11:31 pm

Wont lie, Im not going to buy these figures since Im not really invested in the property but I like the designs of the characters, the figma figures always looked nice but for the price point on them I couldnt bring myself to buying them since I just liked the designs but I dont play the game, Im a little tempted to see how the rest of the figures come out, specially Tracer and Reaper since its the character designs I like the most.

36347_1529445529 - 2018-11-26 @ 2:16 pm

Cool.

mako - 2018-11-09 @ 2:04 pm
2 hours ago, FASVB said:

To me it has to fit in my budget too.

Hey, you're talking to a self-employed artist, if I know anything, it's operating within a budget. I can occasionally pull the trigger on one of the "big ticket" items (the A-Force, Defenders, or GOTG sets), but the over-priced MCU 10th sets? Forget it, I'll catch a couple on clearance.

So basically, the criteria these Overwatch figures will have to make are: Head-Cannon (done), Budget, and Scale.

FASVB - 2018-11-09 @ 11:32 am
15 hours ago, mako said:

I'm the same way. I've yet to see a single episode of iZombie, but I have two separate Liv Moore figures. Hate pro-wrestling, but collect the figures that fit more into the 1/12th. scale. The new version of Ninja Turtles is GODAWFUL, but I collect the figures.

Basically, if something looks cool andfits a hole in my collection, I get it.

To me it has to fit in my budget too. But I try not to get crazy. I gotta have some focus on the collection

SpiderS - 2018-11-08 @ 8:50 pm

I'm not the fan of the game, haven't even played it, but some designs are awesome, like Widowmaker, without a doubt would get her figure for 20$.

mako - 2018-11-08 @ 8:13 pm
7 hours ago, FASVB said:

About the figures I can say that even if I don't know the game or don't play it, if the figure looks cool enough I would have it. Sure that action figures can span a lot of properties and platforms. GAme, comics, movies and stuff.

I'm the same way. I've yet to see a single episode of iZombie, but I have two separate Liv Moore figures. Hate pro-wrestling, but collect the figures that fit more into the 1/12th. scale. The new version of Ninja Turtles is GODAWFUL, but I collect the figures.

Basically, if something looks cool andfits a hole in my collection, I get it.

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