Toy Fair 2010: Hasbro Details Upcoming Marvel Products

by Peter Van
February 13, 2010
Marvel’s Super Hero Squad Earns a Starring Role in Hasbro’s 2010 Toy Line

PAWTUCKET, R.I. (February 12, 2010) – Whether it’s SPIDER-MAN saving neighborhoods one web at a time or the SUPER HERO SQUAD united in the fight against the dastardly DOCTOR DOOM, Marvel’s Super Heroes continue to be wildly popular around the globe. As Hasbro (NYSE: HAS) swings into 2010, its new Marvel toy line lets kids experience the thrill and excitement of protecting the world from evil-doers.

Action figure enthusiasts will cheer the news that the SPIDER-MAN action figure line – for the first time ever – will be featured in the much-loved 3 ¾ inch scale. Beyond SPIDER-MAN figures outfitted in mission-specific suits, the toy line includes multiple vehicles to help SPIDER-MAN as he chases bad guys. The new SPIDER-MAN TRIPLE BATTLE TRUCK changes from one form to another so that the pursuit can continue on land, in the air, and on the sea. Loaded with electronic lights and sounds, the battle-ready vehicle even contains a projectile-firing web cannon to overcome the villain.

The new animated series SUPER HERO SQUAD is a smash hit with boys and features several of Marvel’s most loved heroes as they fight against the network of villains known as the Lethal Legion. In addition to the popular SUPER HERO SQUAD figures, the 2010 toy line features new vehicles including the SUPER HERO HEADQUARTERS, allowing kids to recreate their favorite scenes from the animated series and expand the fantasy play.

And Marvel Universe continues to have a touch of MORE THAN MEETS THE EYE fun as MARVEL UNIVERSE TRANSFORMERS CROSSOVERS change from action figures into awesome vehicles. In 2010, IRON MAN and WAR MACHINE action figures combine to create a jet while other heroes convert into race cars and motorcycles.

A sample of Hasbro’s Marvel products available in 2010

(Approximate Retail Price: $7.99; Ages 4 & up; Available: Spring 2010)
Take on GREEN GOBLIN and VENOM with an all-new lineup of wonderfully styled SPIDER-MAN 3 ¾” ACTION FIGURES in 2010! This year brings great new adventures for our friendly neighborhood SPIDER-MAN: from the sea, with DIVE ATTACK SPIDER-MAN, to the sky, with SKY-SPEED SPIDER-MAN, or even at night, with NIGHT MISSION SPIDER-MAN. Peter Parker has his work cut out for him!

(Approximate Retail Price: $29.99; Ages 4 & up; Available: Fall 2010)
Every good Super Hero needs a super vehicle and SPIDER-MAN is no exception. The SPIDER-MAN TRIPLE BATTLE TRUCK is packed with electronic lights and sounds and changes into three modes of transportation: a boat, a plane, and an all-terrain vehicle. Fully loaded with cool electronics, this battle-ready vehicle is stocked with a projectile-firing web cannon, great for taking out enemies in the distance.

(Approximate Retail Price: $14.99; Ages 5 & up; Available: Spring 2010)
Web-slinging action isn’t just for SPIDER-MAN! Kids can pretend to be their favorite neighborhood Super Hero with the SPIDER-MAN MEGA BLASTER WEB SHOOTER. Strap on the wrist-mounted blaster and let the crime fighting begin, with two ways to shoot: webs and water! Included is one can of web fluid, a water canister and a SPIDER-MAN glove. Refills sold separately.

(Approximate Retail Price: $6.99; Ages 3 & up; Available: Spring 2010)
The youngest Marvel fans can collect their favorite Marvel Super Hero characters with Hasbro’s line of SUPER HERO SQUAD 2-PACKS. With a fun, unique style appealing to fans of all ages, each exciting pack includes two Super Heroes from the Marvel Universe. In total, 15 all-new 2-packs will be available in 2010 featuring characters such as SPIDER-MAN, IRON MAN, HULK, THOR, and CAPTAIN AMERICA.

(Approximate Retail Price: $34.99; Ages 3 & up; Available: Fall 2010)
The SUPER HERO SQUAD SUPER HERO HEADQUARTERS is a top-notch home base for IRON MAN and his trustworthy SUPER HERO SQUAD companions. This two-in-one vehicle converts from a high-flying headquarters complete with lights, sounds and shooting discs into a playset for the SUPER HERO SQUAD characters to fight the villains, as seen in the popular TV show “THE SUPER HERO SQUAD” on the Cartoon Network.

(Approximate Retail Price: $7.99; Ages 4 & up; Available: Spring 2010)
The MARVEL UNIVERSE 3 ¾” ACTION FIGURE line is coming back with its exceptional articulation, poseability, and spot-on design. The new lineup of great classic characters from the Marvel Comics universe features heroes and villains from various comic-book storylines, including SPIDER-MAN, IRON MAN, CAPTAIN AMERICA and THOR. Fans can update their collections with the latest and greatest from Hasbro!

(Approximate Retail Price: $15.99; Ages 5 & up; Available: Spring 2010)
Popular Marvel Comics superheroes, SPIDER-MAN, IRON MAN and WAR MACHINE have taken a great leap for hero-kind – they have become awesome battle-ready robots! These legendary Marvel characters take new form as MARVEL UNIVERSE TRANSFORMERS CROSSOVERS, giving them the upper hand against any foe.

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About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of the Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at . (C) 2010 Hasbro, Inc. All Rights Reserved.


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