2012 Toy Fair: G.I. Joe Role Play Assortments

by Outsiders
February 11, 2012
G.I. JOE SNAKE EYES NINJA GEAR
(Approximate retail price: $24.99; Ages: 5 & up; Available: Summer 2012)
Gear up and get ready to take on the role of iconic Ninja-Commando SNAKE EYES from the G.I. JOE team. With the G.I. JOE SNAKE EYES NINJA GEAR set, kids can wield an electronic sword with authentic ARASKIGAE design, which features special lights and ninja battle sounds, a SNAKE EYES role-play mask, and two NINJA THROWING STARS allowing them to play the part of their favorite Ninja hero.

G.I. JOE BATTLE-KATA BLASTER
(Approximate retail price: $14.99; Ages: 6 & up; Available: Summer 2012)
Kids will love to role-play the ROADBLOCK character’s unique fighting style with the G.I. JOE BATTLE-KATA BLASTER toy. Featuring a 2-in-1 battle combo with interchangeable BATTLE-KATA blaster and ‘blade’ modes—kids can defend their heroic team against the vile enemy insurgents of COBRA. Includes three dart projectiles.

G.I. JOE NINJA COMMANDO BLASTER
(Approximate retail price: $24.99; Ages: 6 & up; Available: Summer 2012)
Enjoy the latest in G.I. JOE role-play technology with the G.I. JOE NINJA COMMANDO blaster! Defeat the COBRA enemies with this multi-dart, pump-action blaster which features a targeting lens to spy the enemy and helps you aim the projectiles like the very best snipers the G.I. JOE team has ever seen! Includes ten dart projectiles and targeting screen.

G.I. JOE BLADE OF JUSTICE
(Approximate retail price: $14.99; Ages: 5 & up; Available: Summer 2012)
Replicate your favorite Ninja moves with the highly detailed, ARASHIKAGE-authentic G.I. JOE MOVIE BLADE OF JUSTICE sword used by two of the most iconic ninjas ever, SNAKE EYES and STORM SHADOW, in G.I. JOE RETALIATION.
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Comments...

Last 10 comments - ( Read All Posts )
Dragonrider1227 - 2012-02-16 @ 1:32 am

most are a pass for me. hasbro could of took joe to the next level but dropped the ball agin. oh well ill be saving alot of cash agin off the movie line. some do look good but most are a pass for me. i agree the packaging sucks big time. way to go hasbro you could of had a hit on your hands but nope you went cheap on us.

I don't think they went cheap.....I think they went safe..........ROC was a huge hit to the GI Joe brands "confidence" when it came to retailers. I mean there are still ROC figures stinkin up Marshalls/TJ Maxx's almost 3 years later.....that is also the reason GI Joe all but disappeared from toy aisles after. They went all in when it came to ROC and lost big time. They figure with a smaller offering they can always go bigger.......but right off the bat they need a small concentrated line. I think its fine......plus with Avengers, Spider-Man, and Batman movies coming out all around the same time the space in the toy aisles for lines that "didn't do too well the last time a movie came out" is probably small.

I agree. I think one of the problems with ROC is that they gave us WAAAAY too much up front. Far too many characters, (Many of them not in the movie) and WAY too much bulk. Even if the toys were a hot seller, there was no way they could've sold all of those toys. It was just too much. Going smaller is probably the right route here.

Makes sense there are less vehicles this time around as well. I think those sold the worst. (Even though a few of my favorite vehicles come from this line) Also makes sense that that went so cheap on the vehicle figures. Why put so much effort to figures for vehicles that chances are people aren't going to buy? :/

What's this though? A cyberman? Is GI Joe gonna fight with Dr. Who now? ;p

yojoebro82 - 2012-02-14 @ 9:55 pm

Who else can imagine the insane "Buy It Now" prices the scalpers dream up when they part out the Decpeticon accessories from the SDCC exclusive HISS?

(link)

"GI Joe scale Soundwave" Buy It Now $60.00!

"GI Joe scale Decepticon caset" Buy It Now $30.00! (each)

"GI Joe scale Megatron gun" Buy It Now $80.00!

jedimaster-c - 2012-02-14 @ 12:40 pm

Yeah,the packaging is very lame.Kind of reminds me of the Action Man line from the mid 90s.

CaptainTriumph - 2012-02-14 @ 11:10 am

I don't usually buy movie figures but I might want some of these this time around.

yojoebro82 - 2012-02-13 @ 9:51 pm

I think this line will bring in more buyers than ROC for three reason: 1 and 2 The Rock and Bruce Willis. People who used to grow up with GI Joe but who may not have necessarily stuck with it to the degree we fanboys have, will see two of the biggest action stars on screen today in GI Joe form and say, "Whoah! That is cool." And they'll buy them. While they're at it, they will see: 3. a Cobra Commander who actually LOOKS like Cobra Commander, remember the Chris Lata-voiced character from back in the day, and buy him too.

Or maybe I'm wrong.

RobbieDigital - 2012-02-13 @ 3:54 pm

most are a pass for me. hasbro could of took joe to the next level but dropped the ball agin. oh well ill be saving alot of cash agin off the movie line. some do look good but most are a pass for me. i agree the packaging sucks big time. way to go hasbro you could of had a hit on your hands but nope you went cheap on us.

I don't think they went cheap.....I think they went safe..........ROC was a huge hit to the GI Joe brands "confidence" when it came to retailers. I mean there are still ROC figures stinkin up Marshalls/TJ Maxx's almost 3 years later.....that is also the reason GI Joe all but disappeared from toy aisles after. They went all in when it came to ROC and lost big time. They figure with a smaller offering they can always go bigger.......but right off the bat they need a small concentrated line. I think its fine......plus with Avengers, Spider-Man, and Batman movies coming out all around the same time the space in the toy aisles for lines that "didn't do too well the last time a movie came out" is probably small.

xhairs - 2012-02-13 @ 1:15 pm

most are a pass for me. hasbro could of took joe to the next level but dropped the ball agin. oh well ill be saving alot of cash agin off the movie line. some do look good but most are a pass for me. i agree the packaging sucks big time. way to go hasbro you could of had a hit on your hands but nope you went cheap on us.

RecklessEndangerment - 2012-02-13 @ 8:12 am

Most of the figures are still pretty nice, even those without ankle articulation (and minus those terrible vehicle drivers). Nice to see Joe Colton and Yellow Jinx, as well as the Night Viper and Crimson Guard. I do have to say that I'm already sick of ninjas just looking at this stuff. Not sure if the Dragon Ninja and Cyber Ninja are in the movie,but both seem rather pointless if they aren't. And yes, the packaging is terrible.

CLAM - 2012-02-13 @ 7:46 am

everything looks pretty awesome to me. I think I will be getting the majority of these figures... whereas for ROC, I only got 3 or 4.

But it did seem to me like ROC had a hell of alot more figures and vehicles released for it.

Also, while I like most of these figures, it seems like there is only Duke, Roadblock, Flint, Cobra Commander, and then 30 different Ninjas!

oh, and the packaging sucks.

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