Hasbro Reacquires Sunbow Library

by Jay Cochran
May 14, 2008
Hasbro, Inc. today announced that it has reacquired the worldwide distribution rights to the Sunbow Library of Hasbro Classics programming from TV-Loonland, which held the rights to license the content.

Under the terms of the deal, Hasbro has regained ownership of nearly 1,000 episodes of classic programming featuring some of the Company’s most established and well regarded brands, including G.I. JOE, TRANSFORMERS, MY LITTLE PONY and LITTLEST PET SHOP, as well as timeless properties like MR. POTATO HEAD and CONNECT FOUR. This acquisition increases Hasbro’s content library to nearly 2,000 episodes of programming covering over 30 brands.

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