Mattel Answers Questions About Their DCUC Subscription Service

by Jay Cochran
August 11, 2011
Okay, so the big elephant in the room. YES, we know fans have been asking for more info on Club Infinite Earth’s and we want to help clear the air on a lot of confusion.

1: First off. Yes DC 6” will continue at retail in 2012 but their will be a lot of changes. Collect and Connect and the Wave strategy will be gone. The focus will be on much more mainstream and kid/mom friendly mixes/characters. This is WHY we created the club, to give a home to those team builders, C and D list characters and fan demanded variants who may no longer be showing up at retail in 2012.

2: A lot of fans were concerned over the limited purchase window and the timing with SDCC. This was very much due to the limited time Mattel had to make a required direction change for the line (due to both sales data and licensor requests). We wanted to keep the 6” line going (in terms of deep deep character selection). The Club concept was put together VERY quickly before SDCC which is why few details are not yet locked in at this point (i.e. packaging, full character roll out etc…). We’ve got our best collector team on this and are working hard with the die hard fans in mind to deliver what you have been asking for!

3: To clarify on character selection, as most fans have speculated, there will not be any repaints or rehashes in the online club. The whole point of the online Club Infinite Earth is to keep delivering the fan demanded figures you want in 6”Four Horsemen scale. Because the retail line is going a bit more mainstream, this online club IS the avenue going forward for fans to get the team builders, females, aliens and obscure characters they want. While we can’t reveal all the details for the line up, as a reference, just check out Club Eternia. MOTU fans have enjoyed a steady stream of fan requests, deliberate team building and never before made figures. This is the same basic strategy and approach we will be taking with the DC Club Infinite Earth sub. We know we don’t have all the details yet, but our strategy is the same. Definately a trust request here from Mattel to the fan base, but we are comitted to deliver on that!

4: Our meter really is the minimum number of “all in” sub buyers we need to turn the machines on. While Cherry Pickers are great for additional day-of sales, we need a committed baseline of sub holders to pull the trigger on this (much as we have for MOTU and GB each year, the sub is our guarantee that we can at least move the bare min number of units to keep the line going!). If you are on the fence, time to pony up and vote with your purchase!

Club Infinite Earths is designed for the die hard DCU 6” Four Horsemen style collector. The Club gives us the opportunity to do figures that would not work at retail (due to size, character selection or other factors) and is the best avenue for us to keep building teams and pumping out fan demanded figures. Again, just look at MOTUC. It started off as one figure a month and due to fan support as blossomed well beyond that.

So to do this we need your support! If you are still on the fence, hopefully this will clarify some concerns. Toy Guru, Fan Girl 2.0 and other members of our marketing staff will hang out on the Ask Matty forum and try to clear up any other remaining questions.

The future of DCU 6” is literally in fans hands. We know not every subscription program is perfect, but man, we really are burning the midnight oil to deliver a great program for you guys. If we have enough support, the club could potentially have unlimited potential!

Click on over to to purchase any one of the 2012 subscriptions and don’t forget to vote in the Club Infinite Earths sub only bonus figure poll to choose the first oversized figure!


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