2008 Toy Fair - Mattel - DC Infinite Heroes

by Jay Cochran
February 20, 2008
Mattel debuted their new line of 3.75" DC Comic based figure line at the 2008 New York Toy Fair. This line is slated to include civilians, army builders, box sets and just about every other character in the DCU. Though the figures shown at Toy Fair were early prototypes, Mattel's Scott Neitlich tells us that these figures will have 6 to 10 points of articulation. Single carded figures will have a SRP of $5.00 and 3-packs $15.99. When asked if there were any vehicles or playsets slated for this line, Scott tells us it is something they are exploring but nothing is confirmed at this time.
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FIGURES SHOPPING ONLINE

Comments...

Last 10 comments - ( Read All Posts )
TheWhiteKnight - 2008-03-02 @ 6:22 am

This line is incredible. Something I've always looked forward to in terms of scale. The Batman looks out of this world, as does the Jim Gordon and GPD SWAT police. Infinite possiblities with this line. Oh, and I thought I'd share this ... looks like we could be getting a TDK line in 3 3/4 sca... Read More

The Superfly - 2008-02-25 @ 8:53 pm

The accurate retail prices are 5.99 for singles, 15.99 for 3 packs.

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Arbogast - 2008-02-25 @ 7:07 pm

The figures look a bit old fashioned, but It's an interesting move anyway, although I'm not gonna start a whole new collection at this time. I'll stick to my 6-inches-and-something figures from DCD. :)

Fiddlenine - 2008-02-25 @ 6:19 pm

Here is the real kicker there are 2 price points, one is $3.75 the other is $4.30, are theses whole sale and retail prices. If so I do not mind paying 4.30 a pop. As for the packaging if you look at the back ground you will see the atom, manhunter( female ) dr. light, so i guess they may have pl... Read More

Archer1120 - 2008-02-25 @ 5:12 am

I think this line has potential, but it is discouraging that they have only 6-10 points of articulation when Hasbro has clearly shown us that there can be 20, 25, or 30 joints on a small figure. So I'll wait to see if these actually look good in person. I am curious o see if they turn out like ... Read More

Pizza Man Z - 2008-02-24 @ 4:43 am

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Found this picture on the Action figure insider website. Also, if you look through the pictures, you will see a street date on the Batman package of June. But we have heard that they are coming out around the end of Summer.

I AM SCI-FI - 2008-02-22 @ 4:27 am
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Dude, those are sweet. I LOL'd at Creeper, though. He's just so bright!

Fiddlenine - 2008-02-22 @ 12:56 am

My first toys were the Mego Pocket heroes, Sgt Rock from Remco and Gi Joe, they were cheap, easy to carry, and interchangeble (playwise) to an extent. It is a scale that I am partial to and have fond memories of. I see so much potential for this line, playsets, variety of figures ( imagine a subs... Read More

Goldbug - 2008-02-22 @ 12:20 am
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Glaken - 2008-02-21 @ 2:00 pm

As much as I've always wanted a 1:18 DC line (and marvel line), I don't want one that's sub-standard. I don't care how good the sculpts are, if they only have 6-10 POA then I don't see me buying them. Heck even JAKKS is doing 1:18 super-articulated figures now. There's no excuse for less than ... Read More

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