EA Ships Two for the Nintendo DS; The Urbz: Sims in the City and Madden NFL 2005 Storm onto the New Handheld

by Jay Cochran
November 23, 2004
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 22, 2004--Electronic Arts (NASDAQ:ERTS) today announced that The Urbz(TM): Sims in the City(TM) and Madden NFL 2005 for the Nintendo DS(TM) (Nintendo Dual Screen) handheld game system have shipped to retail outlets nationwide. Tiger Woods PGA TOUR(R) for the Nintendo DS will follow in December.

"Today is a great day for gamers worldwide," said Jordan Edelstein, Senior Product Manager at EA. "The Nintendo Dual Screen is really innovative hardware. We couldn't be more excited help introduce players to an all new gaming experience with two of our biggest, most exciting franchises."

The Urbz: Sims in the City and Madden NFL 2005 both take advantage of the unique Nintendo DS features. The Urbz: Sims in the City benefits from the one-of-a-kind Nintendo DS capabilities by offering players a touch-screen input and a multitude of in-game features that are not available in any other version of the game. Exclusive features for the Nintendo DS include 24 objects, a unique touch-screen menu system, custom painting mode, 6 new minigames, 7 new characters and 5 unique pet species that players can create with the special in-game 'gene manipulator'.

Like The Urbz, the new Madden NFL 2005 game for the Nintendo DS gives players unprecedented control during gameplay. Gamers can now use the Nintendo DS touch screen to call plays, utilize the kick meter and select audibles at the line of scrimmage. The second screen also is home to Field Radar, which allows gamers to see where all 22 players are on the field while staying in the heart of the action on the other screen. Madden NFL 2005 breaks new ground by allowing players to go head-to-head via wireless play. The game delivers unprecedented 3D graphics while featuring authentic uniforms for all 32 NFL teams and player portraits for each NFL player. With a full season mode and fun game modes such as Situation Mode and 2-Minute Drill, Madden NFL 2005 for the Nintendo DS delivers its signature level of depth in the palm of your hand.

Coming in December, Tiger Woods PGA TOUR for the Nintendo DS retains the hallmarks of the series including legendary courses and world-class golfing. As with the hit console version that inspired it, players will take on Tiger Woods, Vijay Singh, Jack Nicklaus and other golfing greats from past & present. Players create their golfer; develop their skills and step on to the green to challenge the masters on some of the world's top courses including five licensed and one fantasy courses from the Tiger Woods PGA TOUR series. However, unlike any past iteration, this innovative version of the game allows players to utilize touch screen technology to command control of their swing and position their shots like a pro. When they feel truly confident, players can fire up the multiplayer component to challenge up to four friends in wi-fi networked play. Then, see who the real master is.

Madden NFL 2005 and Tiger Woods PGA TOUR are rated E for Everyone by the ESRB and will ship under the EA SPORTS(TM) brand. The Urbz: Sims in the City is rated E for Everyone by the ESRB and will released under the EA GAMES(TM) brand.

About Electronic Arts

Electronic Arts, Inc. (EA) headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at https://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA GAMES, John Madden, The Sims, The Urbz and Sims in the City are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NFL, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

CONTACT: Electronic Arts
Tammy Schachter, 650-628-7223
tschachter@ea.com
Barbara Gamlen, 650-628-7458 (For: The Urbz)
bgamlen@ea.com
Wendy Spander, 650-628-7929 (For: Madden NFL 2005)
wspander@ea.com

SOURCE: Electronic Arts

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Electronic Arts Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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