McFarlane Toys Expands Their Movie Maniacs Brand and Digital Presence With Nostalgic Characters from NBCUniversal

by toynewman
February 15, 2024
Los Angeles, Calif. February 15, 2024 – McFarlane Toys has announced their collaboration with Universal Products & Experiences to expand their Movie Maniacs brand with a range of posed figures and corresponding digital collectibles based on some of NBCUniversal’s most iconic characters. Coming to retail this spring, in a nod to fan favorite comedies of the 1980s and 1990s, the first wave of figures includes Jake Blues from The Blues Brothers, Andy Stitzer from the 40-Year-Old Virgin and The Dude from The Big Lebowski. Fans can be on the lookout for many more exciting and nostalgic characters to come in future waves. Each incredibly detailed, 6” figure includes a numbered art card, scenic backdrop, and is posed on an environmental base. A digital collectible will also be released of each figure.

“It’s pretty cool to bring fans even more of their favorite characters – now from the rich library of NBCUniversal. With the recent launch of McFarlane Toys Digital, we have the unique ability to expand our Movie Maniacs brand, which began back in 1997, beyond our expertly detailed figures and into the digital world by offering our fans a new way to showcase their collections. NBCUniversal’s collection of iconic characters and stories make them an ideal partner for this exciting new venture” said Todd McFarlane, founder, and CEO of McFarlane Toys.
Product is launching this spring and will be available online and at retail worldwide. All digital products will be sold in conjunction with their physical collectibles and will be redeemable at mcfarlanetoys.digital.
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Comments...

Last 10 comments - ( Read All Posts )
Satam - 2024-02-16 @ 8:13 pm
41 minutes ago, Lord_Scareglow said:

I guess The Dude and Blues Brothers are pretty crazy in their own right, could be Maniacs? subjective, But yes true as I didn't take into consideration Pennywise, Wicked Witch and Clark..yeah they are pretty wild and potentially Maniac, Aragorn...I dunno he was pretty not Maniacish but maybe he did do a ton of slaughtering of Orcs, could be Maniac-ish, sure okay I guess if you look at it like that, sure can make sense, I guess I just usually tend, and others to not think of them as the Maniac that seem obvious.

I just think this line would be better off with a new name, Like Movie Icons or something of that nature.

it just seems a bit of a throw off with that name, for those who remember the previous line and it's character selection.

It's just a name, dude. One that Todd owns. And one that obviously has recognition among collectors, which is an important element to selling these. Try not to take things so literally. Die Hard, Terminator 2, and Silence of the Lambs were massive hits, not "cult classics," but that didn't stop NECA. They're just names.

Lord_Scareglow - 2024-02-16 @ 7:23 pm
1 minute ago, Satam said:

The days of "McFarlane Toys. It's an attitude," have been gone for a long time. And they're not coming back. That's been obvious for a while now. With that in mind, explain how The Dude and The Blues Brothers don't make sense. Why don't Pennywise, Clark Griswold, Aragorn, and The Wicked Witch of the West make sense?

I guess The Dude and Blues Brothers are pretty crazy in their own right, could be Maniacs? subjective, But yes true as I didn't take into consideration Pennywise, Wicked Witch and Clark..yeah they are pretty wild and potentially Maniac, Aragorn...I dunno he was pretty not Maniacish but maybe he did do a ton of slaughtering of Orcs, could be Maniac-ish, sure okay I guess if you look at it like that, sure can make sense, I guess I just usually tend, and others to not think of them as the Maniac that seem obvious.

I just think this line would be better off with a new name, Like Movie Icons or something of that nature.

it just seems a bit of a throw off with that name, for those who remember the previous line and it's character selection.

Satam - 2024-02-16 @ 7:18 pm
14 minutes ago, Lord_Scareglow said:

True that they were not all "horror" but most certainly they were "Horrorish" or Thriller, I mean T-800, Sarah, Edward are all horrish, and Robocop and Snake are R thriller type characters, I think they still had that Hard edge to them, but yes to be correct I guess they were not all full on Horror, but majority were, and they all at least were pretty Maniac, the character selection at least made some sense.

The days of "McFarlane Toys. It's an attitude," have been gone for a long time. And they're not coming back. That's been obvious for a while now. With that in mind, explain how The Dude and The Blues Brothers don't make sense. Why don't Pennywise, Clark Griswold, Aragorn, and The Wicked Witch of the West make sense?

Lord_Scareglow - 2024-02-16 @ 6:58 pm
22 hours ago, Satam said:

They weren't all horror...Snake Plissken, Shaft, The T-800, Sarah Connor, Edward Scissorhands, Robocop. But yeah, I'm not a big fan of the character choices for "Movie Maniacs" these days. I think Clark Griswold and the Wicked Witch of the West make some sense, but I also didn't buy them. The Dude and Jake Blues make a lot of sense, too. There's deviation from a lot of the sci-fi and action and horror that dominated the first iteration of the line, but it makes sense to make figures of iconic movie characters. And I'll be honest, if they wind up making Elwood Blues, too, I may consider getting both him and his brother. Regardless of how little articulation they have.

True that they were not all "horror" but most certainly they were "Horrorish" or Thriller, I mean T-800, Sarah, Edward are all horrish, and Robocop and Snake are R thriller type characters, I think they still had that Hard edge to them, but yes to be correct I guess they were not all full on Horror, but majority were, and they all at least were pretty Maniac, the character selection at least made some sense.

Outsiders - 2024-02-15 @ 11:37 pm
3 hours ago, Satam said:

And I'll be honest, if they wind up making Elwood Blues, too, I may consider getting both him and his brother. Regardless of how little articulation they have.

I agree... I can't see how they can make Jake and not Elwood. I have a feeling that Elwood might be a chase figure or they'll make them together in a box set.

Satam - 2024-02-15 @ 8:16 pm
52 minutes ago, Lord_Scareglow said:

Loved that line, and it made sense since the characters they did were Maniacs from Horror Movies, now sure they did have "articulation" it wasn't a ton, but really fantastic figures, still have all of mine, don't need updates. Really what Todd is doing now with this line is just dookie dumps, characters from TV shows , and nobody is a maniac...see below

They weren't all horror...Snake Plissken, Shaft, The T-800, Sarah Connor, Edward Scissorhands, Robocop. But yeah, I'm not a big fan of the character choices for "Movie Maniacs" these days. I think Clark Griswold and the Wicked Witch of the West make some sense, but I also didn't buy them. The Dude and Jake Blues make a lot of sense, too. There's deviation from a lot of the sci-fi and action and horror that dominated the first iteration of the line, but it makes sense to make figures of iconic movie characters. And I'll be honest, if they wind up making Elwood Blues, too, I may consider getting both him and his brother. Regardless of how little articulation they have.

Lord_Scareglow - 2024-02-15 @ 7:15 pm
2 hours ago, DarthKane said:

Does anyone else remember when Movie Maniacs were based on movie characters and had articulation?

Loved that line, and it made sense since the characters they did were Maniacs from Horror Movies, now sure they did have "articulation" it wasn't a ton, but really fantastic figures, still have all of mine, don't need updates. Really what Todd is doing now with this line is just dookie dumps, characters from TV shows , and nobody is a maniac...see below

1 hour ago, RobertD said:

I concede there was the occasional arm swivel here and there. Loathe as I am to call that articulation, it's certainly better than we get these days.

That said, "Sheldon in a Flash costume" being considered a "maniac" is a hill I'm willing to die on.

Oh that's a Hill I'm on with you.... Yuck.

RobertD - 2024-02-15 @ 5:27 pm
1 hour ago, DarthKane said:

Does anyone else remember when Movie Maniacs were based on movie characters and had articulation?

I concede there was the occasional arm swivel here and there. Loathe as I am to call that articulation, it's certainly better than we get these days.

That said, "Sheldon in a Flash costume" being considered a "maniac" is a hill I'm willing to die on.

DarthKane - 2024-02-15 @ 4:17 pm

Does anyone else remember when Movie Maniacs were based on movie characters and had articulation?

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