Evil Ernie #1 Bucks Industry Trend - Does Not Sell Out

Click on image to enlarge

Atlanta, GA – October 12, 2006 - Chaos! Comics & Devil’s Due Publishing announced that Evil Ernie in Santa Fe #1 (JUL052787), released today, has NOT sold out. In a shockingly bold move, the company overprinted to allow retailers to fill reorder demand. The overprint departs from the standard industry practice of printing exactly the quantity that has been ordered (or slightly above) and then breathlessly announcing a sell-out upon release.

Chaos! Comics President Andy Eaton weighed in on the missed marketing opportunity: "I found this neat template for writing sell-out press releases in the back of my ‘Comic Book Marketing for Dummies’ book… it’s like Mad Libs. I like Mad Libs.” What was the business case behind the overprint? “People can’t buy it when it’s sold out.” said Andy.

With distinguished creators producing quality books, Chaos! is providing new readers every possible opportunity to climb aboard the relaunch. They are also offering readers an “If They Suck, Send Them Back” Money Back Guarantee, which covers all 2005-2006 Evil Ernie, Purgatori and Chastity releases. Visit www.ChaosComics.com for more details on Chaos! Comics’ Money Back Guarantee for readers.

Evil Ernie in Santa Fe #1 (JUL052787) is written by Harvey and Eisner-nominated Alan Grant (Lobo, Batman) and illustrated by Tommy Castillo (Detective Comics, Toe Tags). Cover art is by renowned fantasy illustrator Alex Horley (Lobo, Heavy Metal). The book combines elements of slasher horror, black comedy and postmodern existentialism as Evil Ernie begins a path of soul-searching destruction in Santa Fe.

ABOUT CHAOS! COMICS
Chaos! Comics was the leading horror comic book publisher of the 1990s. In 2005, Chaos! Comics is resurrected under new ownership. Chaos! Comics is dedicated to bringing the best in horror and supernatural stories to the comic book industry. Read more about Chaos! at www.ChaosComics.com. To locate a comic book shop in the U.S., call 1-888-COMIC BOOKS or visit www.ComicShopLocator.com.

ABOUT DEVIL'S DUE PUBLISHING (DDP)
Devil's Due Publishing was formed in 1999 as both a commercial art studio and a small press comic book publisher. DDP's first breakout success was 2001's revamp of G.I. JOE, returning the long-lost 1980s characters to comics. Fans bought over 100,000 copies per month, immediately propelling G.I. JOE to the top of the charts. Today, DDP's lineup includes Forgotten Realms, Dragonlance, Chaos! Comics, Hack/Slash and the Aftermath universe, a new imprint featuring super-powered heroes in titles like Defex, Breakdown, Blade of Kumori and Infantry.