Dreamworks Taps Playmates Toys For Voltron As Master Toy Licensee

by Jay Cochran
February 17, 2016


We told you about this last week during our New York Toy Fair coverage but now Dreamworks has released an official press release about it:

Let’s Voltron! Playmates Toys and DreamWorks Animation today announced plans for a new toy line based on the new DreamWorks Animation series Voltron: Legendary Defender, a reimagining of the classic property featuring five teenage pilots of mystical robot lions that combine to form Voltron, the most powerful defender in the universe, set to debut as a Netflix Original Series in 2016. Playmates Toys will serve as the master toy licensee and will create an expansive line of toys set to launch in spring 2017.

“We are excited to work with DreamWorks Animation on the resurgence of such a beloved brand, and are looking forward to providing nostalgic fans and new audiences with a heroic space adventure toy line,” said Thomas Chan, CEO of Playmates Toys. “We are dedicated to developing an innovative line of toys that will bring the series to life, allowing fans to be immersed in the epic adventures of Voltron, as the team liberates the universe.”

“Voltron is an incredible property, rich with mythology and lore, and we couldn’t be more excited to collaborate with Playmates Toys to bring this legendary defender to life off the screen,” said Tim Erickson, Global Head of Licensing, DreamWorks Animation. “Voltron: Legendary Defender is an action-packed series that will have kids lining up to see what Playmates has in store.”

Voltron: Legendary Defender follows five unsuspecting teenagers as they are transported from Earth into the middle of a sprawling intergalactic war and become pilots for five mystical robotic lions in a battle to protect the universe from evil. Only through the true power of teamwork can they unite their lions to form Voltron, the towering warrior that represents the last best hope for good in the universe. Voltron: Legendary Defender premieres on Netflix in 2016.





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