This whole thing still seems confusing, even after Batman1701 sorta made sense of it, I'm just still asking but why? , so it was people buying pictures of toys? that gave them tokens to buy actual toys? I hate it...this isn't it.
Ssssoooo . . . let me get this straight:
You are buying a picture . . . on the internet . . . where anyone who sees the picture could just screenshot it and have that picture, they just won't officially "own" that picture. Only the people who PAID for the picture will officially "own" the picture . . . except they won't technically even "own" THAT, 'cuz it's a @#$%ing digital picture, and the original picture (if such EVEN EXISTS in the real world, and it hasn't just ALWAYS been a digital picture) is actually "owned" by someone else (presumably either whomever created the picture, or the company - Hasbro - who commissioned the picture), but you get a digital receipt SAYING that you're an official "owner" of this picture. Even though you don't actually get any say on what happens to it, like an owner does. And again, anyone who "buys" this picture could, in theory, screenshot it and share it with anyone else on Earth, and the "ownership" aspect is essentially meaningless.
. . . BUT . . . .
You are ALSO buying a digital voucher (which you HAVE to have the digital receipt to get), and you can redeem that digital voucher for a real, honest-to-god, actual, physical, made-of-genuine-IRL-plastic toy.
. . . So basically, you're just buying a toy, just with a bunch of idiotic digital vouchers and "we just wasted a couple thousand kilowatt hours worth of electricity and contributed to global warming with NO useful output, solely to apply fake value to your digital receipt by way of people's misunderstanding of the sunk cost fallacy."
I mean . . . at least you're getting a real product out of the deal? I think all the extra steps are stupid, but at the end of the day, you're actually BUYING SOMETHING, right?
It's STUPID . . . but you're ultimately still just buying a toy, so I don't flatly object to this whole thing on principle. Just the pointless extra step details.