Hasbro's Star Wars Black Series Rancor Haslab Campaign Fails To Get Funding, Is The G.I. Joe Skystriker Next?

Hasbro

by Jay Cochran
December 7, 2021

Last night we saw Hasbro's Star Wars Black Series Haslab Rancor campaign FAIL to reach it's minimum backer goal of 9k people, making it only the second campaign and first for action figures to not succeed. In 2019 Hasbro did one of these campaigns for a 38" Tall Sesame Street Cookie Monster which wasn't able to move forward.

The Rancor however isn't the only Haslab campaign Hasbro has been running this past month. Along with the Rancor, Hasbro launched campaigns for a Ghostbusters Proton Pack replica and a G.I. Joe Skystriker vehicle. While the Ghostbusters Proton pack easily met it's minimum funding goals, the Skystriker has not.

As I type this the G.I. Joe Haslab Skystriker campaign has just over 14 hours left before ending and has 8,030 of the minimum 10k backers needed to be given a green light.

Like Hasbro's Rancor, the Skystriker has been struggling to meet it's goals, to the point where just the other day they had to throw in extra incentives with three additional Cobra O-Ring figures and a Cobra decal sticker sheet so you can make the jet look like it belongs to Cobra if you want. Besides just offering more, this also encourages you to buy more than one so you can have a G.I. Joe one and a Cobra one.

One advantage the Skystriker has over the Rancor, even without the Cobra stuff, one might consider the vehicle an "Army Builder" type item, meaning you may want to add more than one to your collection.

Unlike the Rancor, the Skystriker was launched as a way of kicking off their new 3 3/4" O-Ring G.I. Joe action figure line which will be sold exclusively on HasbroPulse. At PulseCon back in October Hasbro also opened pre-orders for the first two figures in this new line with a set featuring Snake-Eyes and Storm Shadow. Because of this Hasbro may have more on the line in seeing this one succeed over the Rancor, though having anything for a major brand like Star Wars being perceived as a failure probably isn't going to make a lot of people within the company very happy.

Even after Hasbro announced the addition of the Cobra stuff, the project only got a minor boost in backers. As we head into the final hours its likely to pick up the pace of backers as Hasbro starts adding in international sales and those waiting until the last minute to throw their money into the pot. This is something we've already started seeing happen since yesterday. The question however remains, will it be enough. While I think there is a fairly decent chance the Skystriker will eek by it's minimum goal by tonight, the chances of it making any of its 3 stretch goals is far far less likely now, which is something that will deter some people from backing it.

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Comments...

Last 10 comments - ( Read All Posts )

Roadpigmaster - 2021-12-10 @ 3:50 am

1 hour ago, LoreKeeper said:
Sorry to hear the third tier wasn't made, but I'm happy for everyone that backed this. I know poor Joe doesn't get enough love these days. At least now you guys can say that GI Joe got more support than a Star Wars toy.?

Oh yeah, still we got tier two and that sweet Cobra crew team... I was more excited about that Cobra team than from the Joes line up.???

LoreKeeper - 2021-12-10 @ 2:40 am

Sorry to hear the third tier wasn't made, but I'm happy for everyone that backed this. I know poor Joe doesn't get enough love these days. At least now you guys can say that GI Joe got more support than a Star Wars toy.?

Admiral_Brockbar - 2021-12-08 @ 1:31 pm

If they ever do a 6" HISS Tank or Rattler, I'm in trouble. Still love the 3 3/4" stuff (have a bunch), but my collecting focus has been 6" for quite a while.

Part of me hopes they just keep doing the smaller scale stuff and spare my wallet.

Roadpigmaster - 2021-12-08 @ 12:07 pm

I'm glad we (The Joe fans that back it up) got tier 2 Ripcord unlocked... This will prove that we are glad that O-RING is back and that Haslab GI Joe is for real and with more projects to come in the future...???

I backed 3 last night ??

deecee4 - 2021-12-08 @ 10:42 am

Impressive showing for Hasbro, guess you win some, you lose some lol

Outsiders - 2021-12-08 @ 6:13 am

Not a bad haul overall but the Spring 2023 release is a pain...

Goldbug - 2021-12-08 @ 5:59 am

26 minutes ago, BothanBlue said:
I couldn't be happier! 16,805 backers for this awesome Skystriker. I hope this means that more o-ring Joe's are on the horizon. With 30 minutes left in the campaign I caved and bought a second Skystriker. I just couldn't resist. This was a grail toy from my childhood that I never owed, but played with when visiting my cousin. He also owned the first Cobra Rattler and Kenner X-wing that I ever played with. Awesome memories. I hope Haslab keeps these dreams coming in the near future. Go Joe!

it has been updated to

16,798 Backers

I still have my Kenner X-wing I got for Christmas in 1978 or was it '79 anyway poor things laser cannons are deteriorating ? electronics stopped working a long time ago

JayC - 2021-12-08 @ 5:33 am

3 minutes ago, BothanBlue said:
I couldn't be happier! 16,805 backers for this awesome Skystriker. I hope this means that more o-ring Joe's are on the horizon. With 30 minutes left in the campaign I caved and bought a second Skystriker. I just couldn't resist. This was a grail toy from my childhood that I never owed, but played with when visiting my cousin. He also owned the first Cobra Rattler and Kenner X-wing that I ever played with. Awesome memories. I hope Haslab keeps these dreams coming in the near future. Go Joe!

Well according to Hasbro during Pulse-Con they have a whole line of new o-ring figures planned, so this should just be the tip of the iceberg I would think.

BothanBlue - 2021-12-08 @ 5:31 am

I couldn't be happier! 16,805 backers for this awesome Skystriker. I hope this means that more o-ring Joe's are on the horizon. With 30 minutes left in the campaign I caved and bought a second Skystriker. I just couldn't resist. This was a grail toy from my childhood that I never owed, but played with when visiting my cousin. He also owned the first Cobra Rattler and Kenner X-wing that I ever played with. Awesome memories. I hope Haslab keeps these dreams coming in the near future. Go Joe!

JayC - 2021-12-08 @ 5:29 am

So best Skystiker toy to date, 7 figures, 2 support vehicles and a display/Flight stand. Overall I would say not to bad.

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