Last week, the
Hasbro Star Wars team held a Fanstream to reveal figures from the
Ahsoka Disney+ live action series (
well, "reveal"... more like "talk about figures that had been leaked a few days before"...). During the Fanstream, the team showed that they had a
Haslab The Ghost nonchalantly displayed in the background, sitting on top of a
IKEA KALLAX shelf unit... which led to
IKEA immediately selling over 13,000 units... and counting!
"
We noticed the traffic on our website went way up after the Hasbro Fanstream ended" said
Bjorn Spökhylla, a representant from
IKEA. "
The Star Wars team mentioned that the big spaceship in the back fits perfectly on a 'normal shelf'. Chris from the Star Wars team kept calling it 'a normal shelf', but everybody knows he meant the one and only IKEA KALLAX shelf unit. So we were clever and put the shelf on the front page of our website, so that Star Wars fans would immediately find that 'normal shelf' if they wanted it. Within minutes, over 13,000 units were ordered. They are now on backorder at most of our stores, but we are planning to have at least 17,000 units ready, just in case..."
Before and after the Hasbro Star Wars Fanstream ended... So many orders that the website crashed!
Only a bit over
2 days left to grab the
Star Wars The Vintage Collection Haslab The Ghost and unlock
Kanan and
Zeb! Are you getting one? Let us know in the comments!
KALLAX: A new hope?
More news at 11:00...
Hopefully, the Kallax shelf won't be discontinued, like our beloved Detolf... :(
*ToyFarce News is parody news for laughs and not meant to be taken seriously!
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