G.I.Joe Rise Of Cobra Takes In A Estimated 22 Million Opening Day

by Jay Cochran
August 08, 2009
In what seems to be turning out to be quite a bold and effective move, Paramount Pictures restricted advance screenings of G.I.Joe Rise of Cobra for review purposes to Entertainment News websites that tend to cater to the "Pop Culture" type fan and completely bypassing the more mainstream film critics for its latest box office summer blockbuster. Many claimed this meant the death-knell for G.I.Joe at the box office; however early reports would indicate that the movie took in somewhere around 22 million on its opening day yesterday and is headed for a opening weekend take of around $50-$60 million.

Not too bad - but to really be considered a financial success, the film will more likely have to continue to do well during its second weekend in order to recoup the alleged $175 million price tag that the movie cost to make. Initial fan reactions and reviews seem to be positive overall despite the late-comer mainstream critics who predictably have been ripping the movie apart, but only time will tell if G.I.Joe really has what it takes to become a major franchise title for the studio and Hasbro who has enjoyed much success with it's other toy-related film Transformers Revenge of the Fallen which has made over $785.2 million worldwide since opening back in June of this year.

If you haven't already, be sure to check out ENI's own REVIEW of G.I.Joe Rise of Cobra and see what we had to say about the movie.


Last 10 comments - ( Read All Posts )
xhairs - 2009-08-10 @ 4:16 am
If the movie has already made $125 million worldwide then it is a shoe in for a sequel.

it just made 108mil all together. also they had no real compaction that opened up with it. so of course it would make big money.

canprime - 2009-08-10 @ 2:03 am

If the movie has already made $125 million worldwide then it is a shoe in for a sequel.

xhairs - 2009-08-10 @ 1:30 am

well i said about 125 mil total. so it needs to make atleast 50mil more to get a green lit 2nd movie. if they do get rid of sommers.

JohnnyRebelV2 - 2009-08-10 @ 1:12 am

Actually The movie did just over 100 million worldwide this weekend (Number 1 in China and Russia). That is what you call success.

kiba - 2009-08-09 @ 10:03 pm

i hope we do get some cool figs and vehicles out of it, but the movie was ooooook. Nowhere near great, but not altogether terrible

Ares6009 - 2009-08-09 @ 6:30 pm

So the movie's doing well. That's a good thing. You may or may not like it (or the idea of it), but the one thing that benefits all is that if the movie does well, then they'll be more likely to start investing in some more vehicles and playsets. Or put money into digging up things from the past, like more vehickes and playsets. Or re-do some of the old molds for more VEHICLES AND PLAYSETS!!! (Logic based on if the movie bombed, that would have been Hasbro's excuse out of it!)

falcon7 - 2009-08-09 @ 6:00 pm

I saw the movie on Friday and I really throught it was great. I am planning on going to see it again. And that is something I never do.

SnakeEyes - 2009-08-09 @ 5:13 pm

thats awsome

eleavitt - 2009-08-09 @ 4:10 pm

The AP put out this story at 11:00 am today, August 9:

LOS ANGELES G.I. Joe is the latest toy to invade Hollywood and plant its blockbuster flag.

Inspired by the Hasbro action figure, "G.I. Joe: The Rise of Cobra" took command of the weekend box office with a $56.2 million debut domestically. Worldwide, "G.I. Joe" has marched to $100 million.

TheGreenWizard - 2009-08-09 @ 3:33 pm

I haven't seen it yet (going later in the week! ). Glad to hear it's doing good though! #tank# @usa@

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