Superman Returns To Toy Aisle

by Jay Cochran
February 17, 2006

Click on image to see gallery

In 2006, the Man of Steel comes back to Earth in Warner Bros. Pictures’ epic action-adventure film based on the classic character from DC Comics, Superman Returns, a soaring new chapter in the saga of one of the world’s most beloved super heroes. A new generation of kids will have the opportunity to experience the action with Mattel’s new toy line, inspired by the upcoming summer blockbuster. As master toy licensee, Mattel’s new line features role-play toys that enable kids to demonstrate the epic powers of Superman in real life, as well as the first-ever flying Superman toy that kids can control.

The Superman Returns Punch ‘n Crunch Gloves feature molded forearm pieces with fabric half-glove palm sensors that fit easily onto kids hands, a sound chip so that kids can simulate the crunching of a steel bar, and an illuminating S-Shield. And for kids who truly aspire to be their favorite Super Hero, there is the Superman Returns Inflato-Suit, which features a dedicated battery-operated fan that fills the suit with air, revealing the muscular physique of their favorite Super hero.

The R/C Flying Superman takes Superman action “Up, Up and Away.” The 16-inch figure features twin propellers and a dual channel controller that enables it to deliver amazing performance, soaring easily through the air with a range of up to 300 feet.

Mattel will deliver a complete line of figures and accessories, including the Ultimate Powers Superman figure, an interactive toy that features a sound chip and lights that let kids recreate the flight and action scenes from the movie. Each toy in the Ultra Figure Assortment, sculpted by Four Horseman Studios, showcases the unique powers of Superman.

Mattel’s product line-up also features movie-inspired Matchbox die-cast vehicles and playset, a Shield Blaster water toy, games and puzzles.


Superman Returns Figure Assortment: Inspired by the blockbuster movie, Superman Returns, this assortment of 5 ½-inch articulated figures lets kids bring the epic powers of Superman to “life.” The assortment includes Flying,
Super Strength and Super Breath figures; a Clark Kent-to-Superman figure; and three villains including Lex Luthor
MSRP: $6.99 Age: 4+ Available: April 2006

Superman Returns Ultimate Powers Superman Figure: Inspired by the epic story of the blockbuster movie, Superman Returns, this 12-inch figure features three different play modes, lights and sound. When the figure is lifted off of the ground, it switches into flight mode with motion-activated flying sounds. In battle mode, kids can enable the figure to “throw” punches with related sounds. Finally, the figure’s eyes light up to simulate heat vision. Requires three button cell batteries, included.
MSRP: $24.99 Age: 4+ Available: May 2006

Superman Returns Ultra Figure Assortment: The Superman Returns Ultra figure assortment includes three articulated seven-inch figures that bring “to life” cool super powers. Each uniquely sculpted figure includes electronics or mechanisms that illustrate the power of flight, heat vision or super strength. The Flight Force™ figure contains a gyroscope to create the force and effect that Superman experiences in flight. A removable action controller activates the punching strength of the Mega-Punch figure and LEDs accentuate the eyes of the Heat Vision figure. Each figure requires two button cell batteries, included.
MSRP: $11.99 Age: 4+ Available: April 2006

Superman Returns R/C Flying Superman: Now kids can control Superman in flight with the R/C Flying Superman. Kids launch the 16-inch figure into the air and control its flight with a two-channel controller. Powered by twin propellers, the figure will soar up to 300 feet. The controller recharges quickly and easily. Require eight “AA” batteries, not included.
MSRP: $59.99 Age: 4+ Available: April 2006

Superman Returns Swingshot Figure: Kids can choose two ways to reenact the flying powers of Superman with this lightweight, plush figure. The Superman Swingshot figure can be tossed like a football, or swung like a slingshot. The toy’s long flowing cape simulates the blurring effect caused by the high-speed flight of Superman.
MSRP: $9.99 Age: 4+ Available: April 2006

Superman Returns S3 Select Sculpt Series: These powerful Superman figures feature extreme detail and dynamic action poses inspired by key elements from the blockbuster movie, Superman Returns. Metropolis Rising Superman captures Superman bursting into outer space from the roof of the Daily Planet. The Invulnerable figure illustrates what little effect weapons have on the invulnerable Man of Steel. Fans of all ages will love these heroic figures.
MSRP: $12.99 Age: 4+ Available: May 2006

Superman Returns 10-Inch Figure: This cool, 10-inch Superman roto-cast figure is lightweight and easily transforms from a heroic position to an iconic flying pose. The figure measures more than 13 inches long when in flight mode.
MSRP: $9.99 Age: 4+ Available: May 2006

Superman Returns Hyperposable Figure: The 14-inch hyperposable figure has an awesome 35 points of articulation for super poseability. The highly detailed sculpt and lots of versatility allows kids to pose Superman as in their favorite scene from the film.
MSRP: $19.99 Age: 4+ Available: May 2006


Superman Returns Krazy Kryptonite Compound: Krazy Kryptonite compound can be molded, thrown, bounced, or stretched. The compound comes in a plastic molded case that is similar to the Kryptonite crystals featured throughout the movie, Superman Returns. The green Krazy Kryptonite compound easily scoops out of the container offering a variety of ways to play.
MSRP: $3.99 Age: 4+ Available: April 2006

Superman Returns Disc Attack Superman Figure: This Superman figure, molded in a flying position, illustrates two cool super powers: flight and heat vision. With the touch of a button on the figure’s back, it launches orange discs from the chest of the flying figure. Disk Attack Superman comes with six discs.
MSRP: $9.99 Age: 4+ Available: April 2006

Superman Returns Sky Strike Superman Figure: Superman flies through the air via kid power. Kids use the hand-powered pump to activate the figure and enable it fly up to 30 feet into the air.
MSRP: $14.99 Age: 4+ Available: April 2006

Superman Returns Rocket Launch Superman: This Superman figure can rocket up to 100 feet in the air with the pump-powered launcher. The foam molded figure blasts off from the roof of the Daily Planet building just like in the movie, Superman Returns. Kids can compete to see who can make the Superman figure fly the highest.
MSRP: $19.99 Age: 8+ Available: April 2006

Superman Returns 30-Inch Figure: The giant, 30-inch Superman figure is the perfect My Size buddy for kids. The figure has eight points of articulation and a cloth cape.
MSRP: $29.99 Age: 4+ Available: April 2006

Superman Returns Truck Lifting Superman Playset: The Superman figure can “lift” the Daily Planet truck clear over his head in this exciting playset. Handgrips on the side of the truck allow the figure to get a handle and when kids push the figure’s right leg forward, the figure actually lifts the truck up and over its head. The truck includes rolling wheels, exploding front and end, as well as other play features.
MSRP: $14.99 Age: 4+ Available: April 2006

Role Play

Superman Returns Punch ‘N Crunch Gloves: Two molded forearm pieces with fabric half-glove and palm sensors give kids the feeling of the strength, crunching and punching power of Superman. A special sensor in one glove let kids bend the unbreakable toy “steel” bar to the sound effects of real metal crunching noises. Requires two “AAA” batteries, included.
MSRP: $19.99 Age: 4+ Available: April 2006

Superman Returns Inflato-Suit: The Superman Inflato-Suit lets kids imagine that they have the strength, the power and even the physique of the
Man of Steel. A dedicated battery-operated fan transforms kids into their favorite super hero and keeps the suit full of air and looking huge. The suit requires four “AA” batteries, not included.
MSRP: $21.99 Age: 4+ Available: April 2006

Superman Returns Dress-Up Set: With a cape, iconic S-Shield costume, and fun accessories, kids can act out the action from the movie, Superman Returns.
MSRP: $12.99 Age: 4+ Available: April 2006

Superman Returns Heat Vision Headset Headpiece: The Heat Vision Headset headpiece lets kids reenact the eye-blasting power of Superman. An on/off switch on the right side of the headpiece lets kids control the action and sound, while projecting red “laser” lights bring heat vision “to life.” Requires three “AA” batteries, not included.
MSRP: $9.99 Age: 4+ Available: April 2006

Superman Returns Mighty Muscles Suit: Molded plastic muscles that kids can wear let them pretend to have the strength of Superman. The arm muscles on the suit expand when kids flex their arms. Mighty Muscles™ suit comes with a vinyl cape, and is the perfect complement to the Punch n’ Crunch™ gloves and Heat Vision Headset, sold separately.
MSRP: $19.99 Age: 4+ Available: April 2006

Superman Returns Fight n’ Fly Cape: The Superman Fight n’ Fly Cape lets kids imagine that they are flying with motion-activated sound effects that track kids’ movements. The molded plastic S-Shield and vinyl cape are sturdy and durable. The cape can also be used with the Superman Punch ‘n Crunch gloves and Heat Vision Headset, sold separately. Requires three “AAA” batteries, included.
MSRP: $19.99 Age: 4+ Available: April 2006

Shield Blaster

Superman Returns Shield Blaster 1000: This is no ordinary water blaster. With a built-in S-Shield on the side and non-stop water blasting action, kids will be protected as they blast anyone who dares challenge them to a water fight.
MSRP: $9.99 Age: 5+ Available: Now


Matchbox Superman Returns Metropolis Adventure Set: The action-packed Metropolis Adventure set from Matchbox lets kids help Superman in a mission from the hit movie, Superman Returns. The set resembles a huge Daily Planet building with Lex Luthor figure’s launching yacht, deadly crystals, and more. The set comes with a special 1965 Ford Mustang GT vehicle, Superman figure, and Lex Luthor figure.
MSRP: 19.99 Age: 3+ Available: May 2006

Matchbox Superman Returns Five-Pack Assortment: These five die-cast Matchbox vehicles are decorated with super-cool characters or resemble vehicles from the hit movie, Superman Returns.
MSRP: $5.99 Age: 3+ Available: April 2006


Superman Returns Crisis Board Game: Inspired by the new movie, Superman Returns, this cool 3-D board game is based on the film’s climactic scenes. Players move their Superman playing pieces up various tracks in an attempt to reach the top of the mountain and defeat Lex Luthor™. Along the way, players make use of Super Power cards to help them dodge the Kryptonite “boulders” that periodically roll down the tracks. The game combines traditional board game play with skill and action. For two or more players.
MSRP: $19.99 Age: 7+ Available: May 2006

Superman Returns Rock ‘Em Sock ‘Em Game: The classic game of battling robots now features Superman, who takes it into the arena to battle against the evil Metallo. When Superman lands the winning punch, Metallo’s head pops up with that famous Rock ‘Em Sock ‘Em® “gotcha” sound.
MSRP: $13.99 Age: 6+ Available: April 2006

For images of Mattel's Superman Returns toys shown at the 2006 International Toy Fair, Click here.


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