Kidrobot & The Simpsons Announce All New Mini-Figure Series

by Jay Cochran
July 14, 2008
This August, Twentieth Century Fox Licensing and Merchandising and The Simpsons creator, Matt Groening, team up with Kidrobot, the world's premier creator and retailer of limited edition art toys and apparel, to release the first-ever Simpsons vinyl toy mini-figure series. For The Simpsons series, Matt Groening infused the line-up of Springfield citizens with a Kidrobot flavor, seamlessly merging The Simpsons' and Kidrobot's worlds.

The Simpsons x Kidrobot mini series starring ...

-- Homer
-- Marge
-- Bart
-- Lisa
-- Maggie
-- Hippie Homer
-- Mr. Burns
-- Smithers
-- Krusty
-- Sideshow Bob
-- Scratchy
-- Itchy
-- Apu
-- Fat Tony
-- Bumblebee Man
-- Duffman
-- Chief Wiggum
-- Barney
-- Comic Book Guy
-- Funzo
-- Lucius Sweet
-- Three Mystery Figures

With 24 figures in total, The Simpsons will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl stands 3 inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) for $7.95 at all four Kidrobot stores, and at select retailers worldwide.

Kidrobot founder Paul Budnitz says, "I have been continually inspired by Matt Groening's art. The toys we've created for The Simpsons are really a mash-up of our Kidrobot-style and Groening's original artwork."

"Kidrobot has created a fantastic toy line that casts The Simpsons characters in a fun, but highly stylized look," said Michael Peikoff, SVP Licensing and Merchandising for Fox Licensing & Merchandising. "This new line is a great new addition for any fan of the show."


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